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Xbox 360 Still Number One Console in 2011

Xbox 360

February was the biggest non-holiday* month of console sales in the U.S. in the history of Xbox, according to NPD. For the second month in a row, Xbox 360 was the number one console, maintaining its lead in the U.S. as the top selling console in 2011.

February 2011 NPD highlights include:

  • February Xbox 360 console sales were the strongest ever with 535,000 units sold, soundly beating most industry analyst forecasts.
  • Xbox 360 console sales were up 27% year over year, the fastest growth of any current generation console on the market.
  • Total retail spend on the Xbox 360 platform (hardware, software and accessories) reached $475 million, the highest among current generation consoles.•During the month of February, four of the top ten console game titles were for Xbox 360 including Call of Duty: Black Ops, Marvel vs. Capcom 3: Fate of Two Worlds, Bulletstorm, and NBA 2K11.

(Source: NPD Group, February 2011)

Globally, Kinect continues to be a leading factor in the overall Xbox 360 momentum with Microsoft announcing yesterday it has sold 10 million Kinect sensors and more than 10 million standalone Kinect games worldwide. Additionally, Kinect has been awarded by Guinness World Records as the fastest-selling consumer electronics device in a 60-day period.

Microsoft expects the momentum to continue throughout 2011 as Xbox 360 owners look forward to the arrival of Kinect-enabled Netflix and Hulu Plus, Avatar Kinect, plus a diverse catalog of new games.

*Non-holiday months refer to any month outside of October, November and December


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About Xbox 360
Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. 1 Kinect works with select Xbox LIVE features and content. Xbox LIVE Gold membership and/or additional subscriptions and requirements apply for some features. See http://www.xbox.com/live. 2 190 MB of storage required.