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NINTENDO'S ART ACADEMY FUELS CREATIVITY IN CLASSROOMS FROM COAST TO COAST

In this photo provided by Nintendo of America, teacher Deidra B., standing, works with Treasure S., seated, on a lesson in Art Academy, the portable art-training software for the Nintendo DS family of systems, in Washington, D.C., on March 15, 2011. As part of a unique relationship between Nintendo and the National Art Education Association (NAEA), Nintendo is working with educators to give students a fresh, fun way to learn drawing and painting skills. (William B. Plowman/AP Images for Nintendo of America)

Nintendo of America is teaming with visual arts educators across the United States to give students a fresh, fun way to study drawing and painting techniques. As part of a unique relationship between Nintendo and the National Art Education Association (NAEA), art teachers in elementary, middle and high school classrooms have been provided with hand-held Nintendo DSi XL™ systems and copies of Art Academy™, a software title that offers interactive art tutorials for budding artists of any background or skill level. Last month, the hardware and software were distributed to select teachers who are participating in the program, inviting them to discover interesting ways to incorporate Art Academy into creative classroom activities.

Created exclusively for the Nintendo DS™ family of systems, Art Academy lets students enjoy lessons on subjects such as color, shading and perspective. Using the Nintendo DS stylus just like a paintbrush or pencil, they can practice and develop skills that transfer easily to real-world art materials. In addition to guided tutorials, students can let their own creativity run wild in Free Paint mode, which lets them draw or paint whatever comes to mind.

"The abundance of visual images being displayed through technology is transforming the ways art education in schools can be presented to students," said Deborah B. Reeve, EdD, NAEA Executive Director. "In today's schools, an emphasis is still placed on rational and analytic subjects like math and science. Art class is one of the few places where kids can exercise their creativity and develop flexible forms of thinking to build additional skills for their future. We are thrilled that the incorporation of Nintendo's Art Academy into the classroom provides students with another creative outlet that supports teaching and learning in art, and the students agree."

In a recent study conducted by Wakefield Research for Nintendo, nearly 60 percent of surveyed parents agreed that there is not enough focus on art activities in their children's schools. Both inside and outside the classroom, Art Academy can provide kids with a regular creative outlet, providing portable art lessons that can be enjoyed anytime, anywhere at each student's own pace.

More information about Art Academy – including examples of artwork that have been created with the software – can be found at http://artacademy.nintendo.com. Information about the National Art Education Association can be found at http://www.arteducators.org.


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About Nintendo:
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.5 billion video games and more than 577 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at http://www.nintendo.com.