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Kids Turn Gaming News

EA SCRABBLE Now Available on iPhone and iPod Touch With Facebook Connect

SCRABBLE

Play EA Mobile’s SCRABBLE Anytime, Anywhere With New Seamless Integration Between Facebook Connect, iPhone and iPod Touch

LOS ANGELES --(Business Wire)-- Mar 24, 2009 EA Mobile™, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced that SCRABBLE on Apple’s App Store now supports Facebook® Connect. The new edition of SCRABBLE connects the Facebook SCRABBLE application to a SCRABBLE game on iPhone™ and iPod® touch – or vice versa – allowing fans in the U.S. and Canada to have access to their favorite Hasbro-branded crossword puzzle game any time, any place.

“We’re excited to be one of the first companies to bring this popular game to two of the most prolific platforms in recent years, the iPhone and Facebook,” said Travis Boatman, Vice President of Worldwide Studios, EA Mobile. “With this new innovation, we’re giving players the opportunity to engage in SCRABBLE games from an iPhone, iPod touch or Facebook seamlessly, whether at home, during work or on the road.”

This connected version of SCRABBLE provides an intuitive interface that allows head-to-head challenges with family, friends or anyone accessing the game on Facebook, an iPhone or iPod touch. Start on Facebook and switch to iPhone or iPod touch to keep playing on the go. Connect with a Facebook friend from an iPhone or iPod touch or join a public game on Facebook. With easy tracking of scores and statistics, players always know where they rank against competitors. While playing SCRABBLE, gamers can enjoy built-in chat so they can converse with opponents and friends throughout the game. Players can also get help from in-game dictionaries.

“The ‘pick up and go’ integration between Facebook, iPhone and iPod touch allows SCRABBLE fans to truly stay connected to the game they love to play,” said Mark Blecher, General Manager of Digital Gaming and Media at Hasbro. “It is a great example of how technology is opening new and exciting channels of gameplay for one of the most popular board games in North America.”

SCRABBLE is available on Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore, and on Facebook for users in the U.S. and Canada, or by simply visiting www.eamobile.com. Customers who currently own SCRABBLE for the iPhone and iPod touch can download the update for free on their device. For information on pricing for all EA Mobile games, please visit www.eamobile.com.


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About Scrabble
A family favorite since 1948, the Scrabble Brand Crossword game has sold has sold more than 100 million sets worldwide since its debut 60 years ago. Today there are between one and two million Scrabble games sold each year in North America and it can be found in one out of every three homes in America. The latest version, Scrabble: Diamond Anniversary Edition was released in 2008 in celebration of the game’s ongoing popularity for the past six decades. Through an alliance forged between Hasbro and Electronic Arts (EA), Scrabble has also landed on digital gaming platforms including mobile phones, iPhone, iPod, iPod touch, Facebook and Pogo.com, EA’s popular online gaming destination. Additionally, The National Scrabble Association sanctions more than 250 Scrabble tournaments and 300 Scrabble clubs in the United States and Canada.

About Hasbro
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. ©2009 Hasbro, Inc. All Rights Reserved.

About EA Mobile
EA Mobile™ is the world’s leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on the company’s partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone™ and iPod®. For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, EA Mobile, POGO, Need for Speed, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, FIFA and NASCAR are the property of their respective owners and used with permission. Tetris is a registered trademark of Tetris Holding, LLC. Bejeweled is a registered trademark of PopCap Games, Inc. MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) are trademarks of Hasbro and are used with permission. iPhone and iPod are trademarks of Apple Inc. Facebook® is a registered trademark of Facebook Inc. All other trademarks are the property of their respective owners.

Facebook® is a registered trademark of Facebook Inc.