GamePro Magazine Celebrates 20 Years with Party at E3 Expo|
LOS ANGELES --(Business Wire)-- Jun 03, 2009 Video game heavyweights from around the industry joined GamePro Media in L.A. last night to celebrate GamePro Magazine’s 20th anniversary. More than 200 people packed the Figueroa Hotel, decorated with poster-sized versions of classic covers showing just how much the industry has changed.
IDG’s GamePro was launched in 1989 as a magazine for Nintendo, Sega, and Atari enthusiasts and was initially sold at Toys “R” Us stores. With a unique emphasis on providing expert product information and gaming-related news in a fun and approachable manner, the magazine has since helped turn millions of casual players into passionate gamers.
In 1989, video games were a niche hobby,” said Patrick J. McGovern, IDG's Founder and Chairman. “Today, more U.S. consumers have played video games in the last six months than have gone to the movies! I’m delighted that over the past twenty years GamePro has helped the industry grow video games into a form of mainstream entertainment.”
GamePro Reaches Millions of Gamers
Today, GamePro reaches more than 2.7 million readers* who pride themselves on being the best-informed gamers among their friends. The magazine has maintained its multi-platform coverage to accommodate the growing number of consoles and gamer interests. “Gamers have an overwhelming number of choices today,” said GamePro Media EVP and General Manager Marci Yamaguchi. “Our magazine makes it easy for everyone from the emerging mainstream to core gamers to discover titles that they will enjoy playing. And at the end of the day, that’s what it’s all about for us – making sure people are having fun.”
GamePro Media’s fun approach to video games has also attracted premier retail partners with an interest in reaching mainstream gamers. This August, GamePro Media will begin supplying free quarterly game buying guides to nearly 6,000 7-Eleven stores across the U.S. At the same time, 7-Eleven will highlight the newest games coming to their stores on GamePro.com.
GamePro Goes Global
Since its launch in 1989, GamePro has become a global brand for parent company International Data Group (IDG) and is found in France, Germany, and Spain as well as the U.S. IDG’s global gaming brands include GamePro, GameStar, GameWorld and GameZ, and reach gamers in 12 countries including the Czech Republic, Hungary, Poland and Vietnam.
“GamePro is IDG’s flagship gaming brand, so it’s a lot of fun to be here at E3 celebrating 20 years in the business,” said Bob Carrigan, CEO of IDG Communications worldwide. “The market for digital entertainment is growing rapidly around the world and we are well positioned to take advantage of that growth.”
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About International Data Group
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG’s online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers. Media brands are in more than 90 countries and include CIO, CSO, Computerworld, GamePro, InfoWorld/TechWorld/TecChannel, Macworld, Network World, and PC World. The company’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, OpenSource World, E3 Expo, DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of IT market intelligence, advisory services, and events. Over 1,000 IDC analysts in more than 100 countries provide global, regional, and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at http://www.idg.com
* Source: Intelliquest Fall 2008