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Kids Turn Gaming News

American Heart Association and Nintendo Join Forces to Promote Healthy Living

In this photo provided by Nintendo of America, India K., 9, of Dallas, hugs iconic Nintendo video game character Mario after warming up with Wii Fit Plus, an active-play video game, before the American Heart Association's Dallas Start! Heart Walk on Sept. 11, 2010. The American Heart Association and Nintendo of America formed a strategic relationship to help consumers discover how active-play video games contribute to a healthy lifestyle. (Rex C. Curry/AP Images for Nintendo of America) First of Five Start! Heart Walks Held in Dallas

The American Heart Association and Nintendo of America have teamed up to host a first-of-its-kind, multifaceted strategic relationship aimed at helping people create healthy lifestyles through physically active play.

The two organizations are working together on multiple fronts to help consumers discover how active-play video games contribute to healthy living. Their joint efforts will arm consumers with information, provide people with hands-on experiences and arrange a summit of representatives from different backgrounds to discuss the benefits of active-play video games.

The first of five Start! Heart Walks with the American Heart Association was held on Saturday, September 11th in Dallas.

Upcoming events will be held in San Francisco September 19, Chicago September 24, Seattle October 2 and Atlanta October 30.

People of all ages and levels of ability are welcome to participate.

n this photo provided by Nintendo of America, Yoon H., 10, front left, his cousin Daniel C. and mother Miran H., all of Plano, Tx. warm up with Wii Fit Plus, an active-play video game, before the American Heart Association's Dallas Start! Heart Walk on Sept. 11, 2010. The American Heart Association and Nintendo of America formed a strategic relationship to help consumers discover how active-play video games contribute to a healthy lifestyle. (Rex C. Curry/AP Images for Nintendo of America) Consumers will have a chance to try out active-play video games as they decide how they’ll become more physically active through various experiential activities, including select American Heart Association Start! Heart Walks this fall.

The presence of active-play games like Wii Fit Plus and Wii Sports Resort offer people a chance for hands-on experiences and serve as a reminder that active-play video games can be a part of an overall healthy approach to living.

Don't live near an event in which Nintendo will be participating? No problem! The American Heart Association sponsors hundreds of Heart Walks all over the country. Find a Start! Heart Walk event near you


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About Nintendo:
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.3 billion video games and more than 558 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at www.nintendo.com.

For more information about the American Heart Association, visit americanheart.org.