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Mario & Luigi: Bowser's Inside Story

New Hand-Held Adventure Sends Mario & Luigi Inside the Body of Beloved Nintendo Villain

REDMOND, Wash., Sept. 14, 2009 – Sure, he's a villain, but Bowser™ is one of the most beloved characters in Nintendo's imaginative Mushroom Kingdom. Now, with today's launch of the Mario & Luigi™: Bowser's Inside Story game for the hand-held Nintendo DS™ and Nintendo DSi™ video game systems, fans will get to know the cantankerous King Koopa inside and out — literally. The new game finds Mario™ and Luigi™ getting inhaled by Bowser, sending players straight to the belly of the beast for an outrageous hand-held adventure.

Mario & Luigi: Bowser's Inside Story lets players adventure through two fun and hilarious storylines at the same time, taking control of the famous Mario brothers and even Bowser himself. Not only must players control Bowser to win back control of his castle from the evil Fawful, they've also got to muster the guts to help Mario and Luigi as they try to escape from Bowser's body. Players can switch between the two storylines independently as they attempt to rescue Princess Peach™ and restore order to Mushroom Kingdom.

In addition to its inventive dual storyline, Mario & Luigi: Bowser's Inside Story makes creative use of the unique interface capabilities of Nintendo DS and Nintendo DSi. Players will press buttons with precise timing to enhance their attacks, tap the touch screen with the stylus, blow into the built-in microphone and even turn the whole game system sideways and hold it like a book in order to successfully overcome obstacles and advance the plot. A lively mix of puzzles, character battles and humorous dialogue and storyline delivers all the action and amusement fans can stomach.

"The imagination and humor of Mario & Luigi: Bowser's Inside Story make it a can't-miss adventure," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "Featuring some of Nintendo's most iconic characters, the game is full of hilarious surprises for fans and newcomers alike."

For more information about Mario & Luigi: Bowser's Inside Story, visit

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About Nintendo:
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™ and Nintendo DSi™ systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.1 billion video games and more than 526 million hardware units globally, including the current-generation Wii, Nintendo DS and Nintendo DSi, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at