CREATIVE CHILD AWARDS ITZABITZA FOR ENCOURAGING (AND HAVING) CREATIVITY|
ItzaBitza Computer Game Wins Game of the Year Award
Kirkland, WA (September 17, 2009)— Judges at Creative Child’s Toy Awards were not only
impressed by the creativity encouraged by ItzaBitza’s game play, but also by the creativity used
in creating the computer drawing game. That’s because they developed the game to be fun first,
while covertly developing children’s reading and problem solving skills as they play. To
acknowledge that creativity, judges awarded ItzaBitza by Sabi Games a 2009 Game of the Year
Award in the Interactive Games category.
To win honors at Creative Child’s annual Toy Awards, products are thoroughly reviewed by
both moms and educators. Evaluations take place at a 2-day annual event in Henderson, Nevada
where more than 100 guest reviewers – child educators and moms -- are invited to participate.
Upon completion of the event, all review forms are collected, scores are tabulated and awards
given (or not) based on dozens of comments. Only one product per category is chosen as a Toy
or Game of the Year, and the remaining finalists receive a Preferred Choice Award.
Here’s a look at this year’s 2009 Game of the Year in the Interactive Games
ItzaBitza™ • Ages 4+ • $19.99
All award winners are officially announced at www.creativechild.com and are showcased in their
big Holiday issue, distributed in early November.
Children’s imaginations ignite as they watch their own drawings come to life in
front their eyes. Sabi’s Living Ink™ technology anticipates what a child draws
and then teaches the computer how to use that drawing as an interactive ingame
object. Children advance through five playsets, or levels, earning stars
and solving challenges along the way.
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About Sabi , Inc.
ItzaBitza and Living Ink® began as a research effort led by mother of two, Margaret Johnson within Microsoft Corporation. During the fourth year of research, core members of the team spun-off and started Sabi, Inc. Microsoft maintains an equity share based on Sabi’s licensing of the research work. The core team members at Microsoft were game designers and developers who had a successful track record working with video game consoles such as the PlayStation and Xbox. The team collaborated with Dr. John Bransford and his learning science team, which included young child reading specialist Dr. Diana Sharp. ItzaBitza is the first product from Sabi, Inc. For more information visit www.ItzaBitza.com.