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Kids Turn Gaming News

PDP Aims for Fun with New NERF Blaster

NERF SWITCH SHOT EX-3

New Blaster for the Wii is the Latest in Company’s Licensed NERF Line

LOS ANGELES --(Business Wire)-- Oct 07, 2009 Feel like a kid again with the latest NERF™ toy blaster. The new NERF SWITCH SHOT EX-3 with Red Reveal for the Wii from Performance Designed Products® LLC (“PDP”) provides hours of fun and action for gamers.

The NERF SWITCH SHOT EX-3 offers gamers three fun ways to play:

    1) Install your Wii remote in the SWITCH SHOT EX-3 and you can play any Wii zapper supported video game.

    2) Slide on the Red Reveal to play the new NERF “N-Strike” Elite Wii video game from Electronic Arts. The Red Reveal is a transparent red panel that attaches to the blaster that decodes hidden clues in the game. NERF “N-Strike” Elite is a two-player game that delivers a blend of covert operation elements with over-the-top blasting missions. The game comes with a blaster, and gamers can up the action by adding a NERF blaster from PDP.

    3) And lastly, launch Sonic Micro Darts with the dart launcher attachment.

“Working with the NERF brand makes it easy to develop fun, innovative and exciting products for the video game aisle,” said John Moore, senior vice president of marketing for California-based PDP. “PDP adds another dimension to the popular blasters to include features that gamers want, and the NERF SWITCH SHOT EX-3 is no exception – it really is the best blaster on the market for gamers.”

The NERF SWITCH SHOT EX-3 is an official Nintendo-licensed product and was produced in cooperation with Electronic Arts. The blaster is fully compatible with the Wii nunchuk, and has an approximate retail price of $19.99.

Earlier this year PDP and Hasbro, Inc. signed a multi-year, international license agreement allowing PDP to create a new line of video gaming hardware accessories using Hasbro properties. PDP’s NERF line includes the Sport Pack, Racing Wheel and Dual Play Swords for the Wii; armor for the Nintendo DS and PSP; and PS2 controllers.

PDP enjoyed a big year in 2008, with increased sales year over year compared with 2007. A significant part of that growth came from the successful launches of accessories using the NERF and LITTLEST PET SHOP™ brands.


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About PDP
Performance Designed Products® is an industry leader in designing and manufacturing products for all major video game platforms including the Sony PS2, PS3, PSP, Nintendo Wii, GameCube, Nintendo DS, Microsoft XBOX and XBOX 360. The company has been supplying video game accessories to the U.S. market for more than a decade. PDP sells products under a variety of brands, with sales in the U.S., Canada, Mexico, and throughout Europe. For more information on PDP and its products, visit www.pdp.com.

Patriarch Partners LLC is a private equity investment firm with offices in New York, Charlotte, North Carolina and Dallas, Texas. Funds affiliated with Patriarch manage assets in excess of $6 billion and include majority and minority ownership positions in more than 70 companies. Founded by Lynn Tilton in 2000, Patriarch provides innovative financial solutions, strategic direction and operational expertise to its portfolio companies.

About Hasbro, Inc.
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.