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MARIO FANS ARE INVITED TO GET CRAFTY IN PAPER MARIO: STICKER STAR DIORAMA CONTEST

Fans Can Prepare for Nov. 11 Launch of New Mario Game for Nintendo 3DS with Unique Competition

REDMOND, Wash., Oct. 29, 2012 - Video game fans now have a great reason to stock up on paper, glue and shoeboxes. Nintendo today announced a new contest to help celebrate the upcoming Nov. 11 launch of Paper Mario: Sticker Star, an eye-popping new game created exclusively for Nintendo 3DS and Nintendo 3DS XL portable systems. Nintendo is inviting Mario fans of all backgrounds to create colorful dioramas that depict scenes from the new game. Participants in the contest will be eligible to win one of five prize packages that include a Nintendo 3DS XL system, a copy of Paper Mario: Sticker Star, a gift certificate redeemable in the Nintendo eShop and a handmade papercraft trophy.

The imaginative art style and environments in Paper Mario: Sticker Star are like dioramas unto themselves, featuring an array of fun craft-themed elements such as clouds that hang from string, characters that appear to be cut from sheets of paper and countless stickers that can dramatically affect game play. Participants in the diorama contest can view pictures of characters and levels from Paper Mario: Sticker Star at a special application integrated into the Nintendo 3DS page on Facebook and select which scenes they want to use as the inspiration for their diorama. Entrants can submit photos or videos of their work at http://papermario.nintendo.com/facebook now through Nov. 7, 2012.

"Imagination and creativity are part of Nintendo's DNA" said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. "Giving fans a chance to unleash their own creative talents is a terrific way to set the stage for the Nov. 11 launch of Paper Mario: Sticker Star, an experience that’s only available on Nintendo 3DS."

To get people started on a path to the perfect Paper Mario diorama, Nintendo and Los Angeles-based production company iam8bit have created a special instructional video packed with crafting tips and suggestions. The video can be viewed at http://papermario.nintendo.com/facebook.

The contest is open to U.S. residents 13 years old and older. No purchase is necessary. Entries will be judged on three criteria: Spirit (how well entries demonstrate a love for the Paper Mario franchise), Creativity (how well entries demonstrate creativity) and Quality (the overall artistic quality of the diorama as showcased in the submitted photo or video). Complete contest rules and eligibility requirements can be found at http://papermario.nintendo.com/facebook.

Nintendo 3DS and Nintendo 3DS XL feature parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendo.com/3ds.

For more information about Paper Mario: Sticker Star, visit http://papermario.nintendo.com.


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About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4 billion video games and more than 637 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at http://www.nintendo.com.