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A NEW WORLD AWAITS AT A REMODELED NINTENDO WORLD STORE IN NEW YORK

In this photo provided by Nintendo of America, Nintendo World store in New York's Rockefeller Plaza, the premier destination for Nintendo fans, reopened on Nov. 1 after a brief remodeling. (Diane Bondareff for Nintendo of America)

The Nintendo® World store in New York has reopened its doors to the public after a brief remodeling. The two-story, 10,000-square-foot Rockefeller Plaza store has received a host of upgrades, including new Nintendo graphics, new flooring and fun new ways for visitors to interact with Nintendo games and products.

People who stop by the lighter, brighter store will encounter images of classic Nintendo characters, including Mario™, Donkey Kong™, Princess Peach™, Yoshi™ and Bowser™, as well as much-loved characters like Pikachu™ and other Pokémon™. The store has also expanded its second-floor Nintendo Showcase to twice its previous size. The new circular display shows off a variety of Nintendo collectibles, a sampling of limited-edition and imported Nintendo DS™ Lite hand-helds, a working Game Boy™ damaged in the Gulf War and more.

Visitors will see new interactive stations for Nintendo DSi™ and Nintendo DSi XL™ systems and upgraded TV monitors throughout the store. The new flooring is made from bamboo, a “green” and renewable source. The floor is also inlaid with a beautiful blue tile mosaic in a circular pattern.

On Nov. 7, the store will host an event for consumers. More details will be announced about the event shortly.

Nintendo World opened its doors in May 2005. Since then it has hosted numerous events to launch video games and systems of all kinds. Nearly 4 million people have passed through its doors to sample new and upcoming games, shop for fun Nintendo items or just share their love of Nintendo with other fans. Nintendo World has become a must-see tourist destination for video game fans of all ages from around the world.

For more information about Nintendo World, visit http://www.nintendoworldstore.com.


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About Nintendo:
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.4 billion video games and more than 565 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at http://www.nintendo.com.