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Kids Turn Gaming News

Apples 2 Apples

MATTEL'S POPULAR FAMILY GAME APPLES TO APPLES™ GETS CONNECTED WITH DIGITAL, SOCIAL AND MOBILE PLAY THIS WINTER

THQ Set to Deliver Innovative New Games for PlayStation Network, Xbox LIVE Arcade, Facebook and Mobile Devices

AGOURA HILLS, Calif. - Oct. 27, 2011 - This December, THQ Inc. (NASDAQ: THQI) and Mattel (NASDAQ: MAT) bring families everywhere the ability to experience Apples to Apples™, the game of hilarious comparisons, on their favorite game consoles. Additional social and mobile applications are set to launch later this winter.

This holiday season, Apples to Apples™ will delight players and bring families together using PlayStation Network for PlayStation®3 and Xbox LIVE® Arcade for Xbox 360®, just before expanding onto Facebook and mobile devices. The digital versions of Apples to Apples™ will feature social gaming connectivity capabilities, allowing family and friends to share or play anytime, anywhere - in the same room or on opposite sides of the world!

"We are thrilled to work with Mattel to bring Apples to Apples to the digital gaming space - it's the perfect fit for social and mobile play. With multiple platforms and innovative connectivity, players will be able to enjoy the game wherever and whenever they want to play," said Martin Good, Executive Vice President of PlayTHQ®, the company's division forkids, family and casual games. "We built a truly dynamic digital environment for Apples to Apples and can't wait to deliver it to the fans."

Loved for its zany spontaneity and humorous results, Apples to Apples™ is the ultimate icebreaker. The family game favorite challenges players to outwit and anticipate the actions of others while taking into consideration personality, preferences and individual senses of humor. Apples to Apples™ is a word comparison game that requires strategic thinking and allows players to learn while having fun.

On Xbox LIVE Arcade for Xbox 360 and PlayStation Network for PS®3 the game will feature single-player, local and online modes for up to six players. Apples to Apples™ also comes packed with all-new customizable play modes, vibrant backgrounds, and Golden Apple cards, which can be used to change the rules in fun new ways. Participants can choose between 16 animated avatars such as Pirate Apple, Cowboy Apple and Ballerina Apple. Players will also be able to post game results and boast of their clever comparisons on Facebook to earn additional rewards.

Upcoming downloadable content for the console versions will include new Golden Apple cards, party backgrounds, and new playable apples. More than 1,000 additional cards are also bundled into thecontent packs to keep gameplay fresh and exciting.

Later this winter, Apples to Apples™ fans will be able to enjoy the classic card game experience on Facebook and mobile devices. Players will be able tosimply jump into existing games within the growing Apples to Apples™ community, or create their own custom experience for their friends and favorite players. Innovative cross-platform play means the experience is as mobile as it is social. Facebook users will be free to challenge their friends using their smartphones, making Apples to Apples™ a truly connected digital experience. In Facebook and mobile application gameplay, participants will earn Apple Coins, Apple Cash and Apple Achievements, which unlock additional avatars, playing cards and themed backgrounds.

Apples to Apples™ is scheduled for release this winter on Xbox Live Arcade for Xbox 360 (800 Microsoft Points), PlayStation Network for PlayStation 3 ($9.99 USD), Facebook and mobile devices.



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About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com.

THQ, PlayTHQ and their respective logos are trademarks and/or registered trademarks of THQ Inc. All other trademarks are the property of their respective owners.

APPLES TO APPLES and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. ©2011 Mattel, Inc. All Rights Reserved.

Xbox, Xbox 360, Xbox LIVE, and Xbox LIVE Arcade are either registered trademarks or trademarks of the Microsoft group of companies.

The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to the release of the Apples to Apples video game and are based upon management's current beliefs and certain assumptions made by management. Such forward-looking statements aresubject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal period ended March 31, 2011 and subsequent Quarterly Reports on Form 10-Q, and particularly the discussion of trends and risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publiclyrelease the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.