WARNER BROS. DIGITAL DISTRIBUTION RELEASES SPECIAL “MOVIES THAT POP” EDITION OF NANCY DREW FOR ON DEMAND, PAY PER VIEW AND DOWNLOAD TO OWN PLATFORMS
Viewers Become the Detective with Popped Clues, Trivia and Behind the Scenes Secrets; Fans of Nancy Drew’s Signature Style Can Enter to Win a $5,000 Shopping Spree in the “Clothes the Case” Sweepstakes
Burbank, Calif., March 11, 2008 – Warner Bros. Digital Distribution (WBDD) announced today that NANCY DREW and NANCY DREW: DREW’S CLUES, a full-length “Movies that Pop” edition of the film are now available via On Demand and for Download. Using a strategy for film pioneered by WBDD called “Movies that Pop,” NANCY DREW: DREW’S CLUES immerses fans into the movie through special clues, trivia and behind-the-scenes secrets that let viewers test their own detective skills.
With NANCY DREW: DREW’S CLUES, fans of the best-selling literary franchise get to sleuth alongside their favorite teen detective and solve a few mysteries of their own! As Nancy uncovers key evidence, clues appear on screen that gives viewers hints on how she might crack the case. Trivia also appears throughout the movie revealing fascinating behind-the-scenes tidbits about filming, stunts (many performed by Emma Roberts herself) and even Nancy Drew’s distinctive wardrobe.
Magnifying glass and fingerprint powder in hand, Emma Roberts (“Unfabulous”) stars as Nancy Drew in a fun, witty, modern makeover of the timeless Carolyn Keene book series. While unearthing clues to solve her latest mystery, the death of Hollywood starlet Dehlia Draycott, Nancy not only finds danger, adventure, romance, and the coolest fashion, but also discovers that life in Los Angeles is quite a bit different than her hometown of River Heights. In fact, the biggest mystery the perky, plaid-clad sleuth faces might be how to fit in with the text-messaging teen queens of mean she meets at Hollywood High.
As Nancy Drew is a detective with a unique eye for fashion, WBDD is offering fans a chance to win a $5,000 shopping spree at the store of their choice in the “Clothes the Case” sweepstakes. By visiting the official website at www.nancydrew-drewsclues.com, fans can enter to win the grand prize, learn more about their favorite teenage sleuth and view bonus clips.
As a leader in the digital home entertainment industry, Warner Bros. has paved the way with innovative original content such as “Movies that Pop.” Launched in December 2005 as a special bonus feature for BATMAN BEGINS, “Movies that Pop” offered On Demand and Pay-Per-View audiences a new way to experience selected scenes in their favorite films. The “Movies that Pop” bonus feature concept was also applied to other blockbuster films including HARRY POTTER AND THE GOBLET OF FIRE, CHARLIE AND THE CHOCOLATE FACTORY and V FOR VENDETTA. In 2006, WBDD took the “Movies the Pop” format one step further by applying it to the Academy Award-winning documentary MARCH OF THE PENGUINS in its entirety.
“The ‘Movies that Pop’ model enhances the value proposition of digitally distributed films,” said Stephanie Bohn, director of marketing for Warner Bros. Digital Distribution. “We anticipate NANCY DREW: DREW’S CLUES will resonate strongly with NANCY DREW fans of all ages as viewers get an inside scoop unavailable elsewhere. We look forward to bringing additional “Movies that Pop” titles to market in the future,”
NANCY DREW and NANCY DREW: DREW’S CLUES is available in a combined 61 million digital cable and satellite households including Comcast, Time Warner Cable, Charter, Cox, Cablevision, Verizon FiOS, AT&T U-Verse, DirecTV and Dish Network, and through other key digital distributors such as iTunes, Amazon Unbox and Xbox. The release of NANCY DREW continues Warner Bros.’ strategy of releasing films On Demand, Pay Per View, and for download to own the same day as the film releases on DVD. Since July 2007, Warner Bros. has released fifteen feature length films on VOD day & date with DVD.
“As evidenced by consumer research and title performance, a simultaneous release across all home entertainment platforms is most effective” says Michele Edelman, vice president of Marketing for Warner Bros Digital Distribution. “Our goal is to provide movie fans with maximum choice in how to rent and own our films.”
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About Warner Bros. Digital Distribution
Warner Bros. Digital Distribution (WBDD) was founded in October 2005 to manage the worldwide electronic distribution streams of the Studio's product over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, transactional video-on-demand, subscription-video-on-demand, wireless and more. WBDD also oversees the Warner Bros. Home Entertainment Group's worldwide digital strategy, partnerships in digital services and emerging new clients and business activities in the digital space.
About Warner Bros. Home Entertainment Group
Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and transactional VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.