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Asia’s Largest Toy Fair and Ninth Stationery Fair Open Today Fairs are First to be Covered by HKTDC’s HK$120 million Assistance Package

Hong Kong Toy Fair

5 January 2009 - Asia’s largest toy fair, the Hong Kong Toys and Games Fair, opened today with 2,013 exhibitors from 37 countries and regions, including first-time participants from Argentina, Belgium, Ireland and Russia. The 35 th edition of the fair continues through 8 January at the Hong Kong Convention and Exhibition Centre.

“Despite all the challenges, Hong Kong retains its enviable global reputation as Asia’s centre for stylish, quality toys at reasonable price,” said Raymond Yip, Assistant Executive Director of the HKTDC. In the first 11 months of 2008, Hong Kong toy exports increased 10 per cent, to US$12.61 billion (HK$98.37 billion).

The Hong Kong International Stationery Fair opened alongside the toy fair, the two events showcasing a wide variety of quality, creative, eco-friendly products.

The two fairs are the first large-scale international trade shows covered by the HK$120 million assistance package of the Hong Kong Trade Development Council (HKTDC), the fairs’ organiser. The HKTDC has also created additional trade opportunities by bringing in new buyers to the two fairs.

“The HKTDC’s HK$120 million assistance package includes a number of initiatives, including HK$80 million to help Hong Kong SMEs develop new markets,” Mr Yip said. “We are offering subsidised packages to major new trade buyers from emerging markets, including Russia, Eastern Europe, the Middle East, Central and South America, Southeast Asia and the Chinese mainland,” said Mr Yip. “I’m proud to say that over 1,000 toy buyers have taken advantage of the package.”

The HKTDC also organised 88 buying missions, with almost 4,000 major buyers from around the world taking part in the toy fair. These include key buying representatives from well-known toy brands and leading chain stores, including: United States’ Toys R Us, Walt Disney, Mattel, Hasbro; Australia's Funtastic; France’s Eveil & Jeux – FNAC Junior; Germany's VEDES; India's Future Group; Japan's Combi, Don Quijote, Bandai and Kawada; New Zealand's Toy World; and the UK's Bigjigs Toys.

Two new zones, Paper Products & Toys Packaging and the World of Toys Pavilion, have been added this year. The World of Toys Pavilion is jointly organised by the HKTDC and Spielwarenmesse eG, organiser of Germany’s Spielwarenmesse International Toy Fair Nürnberg. The pavilion includes 19 exhibitors from Belgium, Germany, Israel and the Netherlands.

Other fair highlights include product demonstrations and a variety of seminars, with topics ranging from product safety to movie character licensing and market trends.

The ninth Hong Kong International Stationery Fair, organised by the HKTDC and Messe Frankfurt (HK) Ltd, features 223 exhibitors from 13 countries and regions, including the Chinese mainland, France, Germany, Hong Kong, Indonesia, Japan, Korea, Singapore, Spain, the US, Taiwan and Thailand, along with first-time participants from Bulgaria.

Three special zones have been created: the Children's Stationery and School Supplies Zone; the Paper and Printing Products Zone; and the Office Supplies Zone.

In the first 11 months of 2008, Hong Kong exported US$1.08 billion (HK$8.44 billion) worth of stationery. Exports to the Chinese mainland increased by 8.3 per cent, while new export markets such as Thailand and the Philippines recorded double-digit growth of 16.4 per cent and 25.1 per cent respectively.

Officiating at the joint opening ceremony today were: Fred Lam, Executive Director of the HKTDC; Jeffrey Lam, Chairman of the Panel on Economic Development, Legislative Council; TS Wong, Chairman of the HKTDC Toys Advisory Committee; and Evan Sha, Deputy General Manager of Messe Frankfurt.

Fair Websites

Hong Kong Toys & Games Fair: http://hktoyfair.hktdc.com and Hong Kong International Stationery Fair: http://hkstationeryfair.hktdc.com


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Photo Caption: The Hong Kong Toys and Games Fair, which opened today, is the first fair covered by the Hong Kong Trade Development Council's (HKTDC's) HK$80 million subsidy, created to bring in 10,000 trade buyers to Hong Kong this year. More than 1,000 buyers from emerging markets took advantage of the programme to attend this year's fair. HKTDC Assistant Executive Director Raymond Yip (centre) poses with toy fair buyers from around the world

Copyright © 2000-2009 Hong Kong Trade Development Council.