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Kids Turn Toy News

Sakar Brightens Kids’ Electronics with New Crayola Products: Alarm Clock Radio, MP3 Player & Walkie Talkies for Ages 3 & Up

EZ-Grip Digital Camera

Latest Additions to Award-Winning Sakar-Licensed Crayola Line

LAS VEGAS (January 8, 2009) — Color kids’ electronics crayon-box-bright with Sakar International’s new Crayola AM/FM Alarm Clock Radio, MP3 Player and Walkie-Talkie – all featuring vivid kid-friendly color schemes and a rainbow of buttons designed specifically for tiny fingers. The new products are the latest in a line that also includes Sakar’s award-winning Crayola Digital Camcorder and EZ-Grip Digital Camera.

    Sakar’s Crayola AM/FM Alarm Clock Radio (SRP $29.99) for ages 4 and up is a drenched-in-color cube with super-sized buttons, a music dock that fits any MP3 player including the new Crayola MP3 Player, a large digital time display on the front, and a built-in ‘projector’ that beams the time up to the ceiling where little ones can see it while they’re lying in bed. It includes ‘sound soother’ sound effect buttons, a snooze button, and an auxiliary plug for a headphone jack connection.

    The Crayola MP3 Player (SRP $49.99), also for children 4 and older, has a fun lozenge-shaped control panel with five large differently colored buttons for each function, a power button that lights up when the player is on, and a built-in speaker/voice recorder for out-loud listening and self-expression. It holds 2GB of music – roughly 2,700 songs – and comes with earbuds as well as colorful letter stickers enabling kids to affix their names. It runs on one AAA battery (not included) and can be plugged into the Crayola AM/FM Alarm Clock Radio dock.

    The Crayola Walkie-Talkie (SRP $14.99 for a set of two) for ages 3 and up comes with three changeable face plates in multi-colored patterns for variety and personalization. It features rubberized side grips for easy handling, plus easy-to-find pastel buttons and antennas.

All of the battery compartments require a tool for access, preventing children from removing the batteries. All three products will be released in Q2 2009 and are being exhibited at Booth #13544 at the International CES Show that opens today in Las Vegas.

“Sakar’s new family of Crayola products practically jumps off the shelf because of the vibrant color and light-hearted designs,” said Diane Baldovsky, Manager of Licensing for Crayola. “Sakar has again captured the essence of the Crayola brand, expanded the choice of electronics carrying the Crayola name, and transformed standard products into items that are truly designed with children in mind.”

Sakar’s Crayola merchandise gained a high profile in 2008, when the Crayola Digital Camcorder was honored with iParenting Media, NAPPA and Oppenheim Toy Portfolio Platinum awards. The colorful, rubberized, kid-proof video camera includes a video editing center where children can add credits, music and special effects, plus story maker, puppet show and jigsaw puzzle software.

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About Sakar International
Sakar International Inc. designs and manufactures a wide range of technology, toy, and consumer electronic products. Founded in 1977, the company is the manufacturer of Vivitar camera equipment and accessories, the #1 supplier of digital cameras to the mass retail channel, the market leader in rechargeable batteries, and producer of licensed products for leading consumer brands. Products range from digital cameras and camcorders with related accessories to computer, iPod, GPS and gaming accessories, binoculars, MP3 players, clock radios, gift and toy electronics. The company is privately held and headquartered in Edison, N.J. For more information, visit

About Crayola LLC
Crayola LLC, a subsidiary of Hallmark, Inc. based in Easton, Pa., is the worldwide leader in children’s creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create whatever they can imagine. Visit for more information.