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Kids Turn Toy News

Let It Rip ... The Global Phenomenon is Back!

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New York, NY - (Virtual Press Office) - The wait is over. Baby GoGo™, a modern baby doll for today's children, will debut at the 2010 New York Toy Fair in booth number 1269. No more tired pink and blue outfits with antiquated ruffles and bows. Baby GoGo™ is a baby doll for the 21st century.

Baby GoGo™ comes clothed in exciting, gender-neutral and contemporary colors and is accompanied by a line of accessories starting with a diaper bag. In addition, Baby GoGo’s adventures are beautifully documented in a series of full-color storybooks, starting with Baby GoGo™ Goes Home, which follows the baby’s homecoming after birth and getting to know siblings and family. The Baby GoGo™ line is geared toward boys and girls, encouraging all children to learn to nurture.

“We believe this is the most significant change in baby dolls in at least thirty years,” says founder Margaret Winchester. "I strongly believe that children will more readily attach to a doll that reminds them of their own special world. Baby GoGo™ by Little Sib, LLC will help children foster nurturing skills with a doll for the 21st century."

Baby GoGo comes packaged in recycled materials and will be in stores starting March 2010. Look for Baby GoGo in booth #1269 at Toy Fair.


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About Hasbro, Inc.
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Nelvana Enterprises
Nelvana Enterprises is owned by Corus Entertainment Inc. a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, W Network, CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.

About d-rights Inc.
d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one of the world’s biggest general trading company, handling entertainment content for a variety of Media, offering services in every aspect of content business including production, rights management, financing and merchandising. Check our properties at http://www.d-rights.com.