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Kids Turn Toy News



Line designed to offer a range of price points to consumers

(Seekonk, MA, January 29, 2010) – Little Kids has added three new Nickelodeon bubble toy assortments featuring Nick’s most popular characters, Dora the Explorer, Go, Diego, Go, Ni Hao Kai-Lan and SpongeBob SquarePants. There are three new products in the line, Adventure Wands, Big Bubble Wands and Bubble Vehicles.

Nickelodeon Adventure Wands Nickelodeon Adventure Wands

Adventure wands combine three different colored and shaped bubble wands that are connected to and stored into the handle of the Adventure wand.

The colors and shapes of the wands correspond to the character and nature of the show. For example, the SpongeBob wands feature SpongeBob, Patrick and a Jellyfish.

Each Adventure Bubble Wand comes with 2 ounces of Nickelodeon premium bubble solution. (SRP: $3.99) Recommended for ages 3 and up

Nickelodeon BIG Bubble Wands Nickelodeon BIG Bubble Wands

Kids can blow big bubbles with their favorite Nickelodeon characters. The shape of each wand was designed to incorporate a design element or character’s shape from the show.

For example, the Ni Hao Kai-lan Bubble Wand is in the shape of a heart! Each Big Bubble Wand includes 4 oz. of Nickelodeon premium bubble solution.

(SRP: $5.49) Recommended for ages 3 and up.

Nickelodeon Bubble Vehicles Nickelodeon Bubble Vehicles

These dual action bubble blowers work as vehicles and No-Spill bubble machines packing tons of play value into one toy!

Each vehicle in the assortment is being “driven” by a favorite pre-schooler character. SpongeBob is in his boat, Dora in her car and Kai-Lan in a Dragon Boat. Each vehicle includes 4 oz. of Nickelodeon premium bubble solution.

(SRP $14.99) Recommended for ages 3 and up.

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About Nickelodeon
Nickelodeon & Viacom Consumer Products manages the world’s third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for more than 13 years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About Little Kids
Little Kids® Inc. was founded in 1989 by toy industry leader and Toy Industry Association Board Member, Jim Engle. Little Kids develops, manufactures and markets innovative and award-winning bubble, novelty, sports and food activity toys. Consumers recognize Little Kids toys for their high quality, value and durability which promotes thoughtful and creative play. Little Kids brands include a line built upon No-Spill Bubbles, a category the company created with its patented No-Spill® Bubble Tumbler toy. Other Little Kids brands include My First Bubbles®, Junk Ball® Sports, Crunch Art™ and Press Dough!™ food activity toys. Little Kids licensed toy portfolio includes Nickelodeon, NASCAR and Jelly Belly bubble and novelty toys. Little Kids is a privately owned enterprise headquartered in Seekonk, MA. For more information: