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Kids Turn Toy News

Crayola Partners with Wild Planet to Create Crayon Town

Crayon Town

New activity sets let kids color, build and play

SAN FRANCISCO, January 30, 2009) – Wild Planet announces the signing of a licensing agreement with Crayola in which Wild Planet will release a collection of coloring and activity sets called Crayon Town. This is the first time the two companies are working together. The brand launches nationally in fall 2009 and will be shown in February at the American International Toy Fair in New York.

“We are very proud to have earned the opportunity to create products with a partner as respected and recognized as Crayola,” says Drew Stevenson, senior vice president of worldwide sales for Wild Planet. “We’re excited about expanding into the activities aisle and being backed by the best-known brand in the coloring world.”

“Wild Planet is known for their open-ended, imaginative playthings,” says Diane M. Baldovsky, Manager, CRAYOLA® Licensing. “We are impressed by their ingenuity and are happy to have the Crayola name on their Crayon Town products.”

Crayon Town activity sets let kids create an entire town, complete with three-dimensional structures to color and build. The town consists of five themed collections (horse ranch, neighborhood, airport, construction site and zoo). Each set includes Crayola crayons, coloring sheets, corrugate pop-up buildings and accessories. Once the environments are colored and constructed, kids use the accompanying figures and vehicles to engage in their own imaginative scenarios. Old or broken crayons transform into animals, trees and other objects when attached to different props. The fun doesn’t stop once the masterpiece is made. Kids can play in the world they create.

Free coloring sheet refills are available online, allowing parents to print more scenes for their kids to color and add to their 3-D town.

Crayon Town™: activity sets that let kids color, build and play in the world they create Ages: 4+ / Starter Sets MSRP: $9.99 mass / Deluxe Sets MSRP: $19.99 mass / Available: Fall 2009

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About Crayola LLC
Crayola LLC, a subsidiary of Hallmark, Inc. based in Easton, Pa., is the worldwide leader in children’s creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create whatever they can imagine. Visit for more information.

About Wild Planet Entertainment, Inc.
Founded in 1993 in San Francisco, Wild Planet creates kid-cool products that garner parent approval. Wild Planet playthings focus on fun and imagination and are available in more than 55 countries worldwide. For more information on Wild Planet, please visit