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Best-Lock To Present a World First at The Nuremberg Toy Fair 2010: Studded Interlocking Building Blocks Made from Renewable Materials

Best-Lock

All parts work with the plastic building blocks from Best-Lock, Mega-Bloks and Lego - New innovative packaging concept for even more fun - Best-Lock is extending its range to include over 100 new products in the year 2010- Anniversary

WEDEL, Germany --(Business Wire)-- Feb 01, 2010 The perfect combination of nature and fantasy is the way Best-Lock sees its news creation made of renewable materials. “We are doing our part to help the climate but still creating a fantasy play world,” says Torsten Geller, CEO of the traditional company. “There is a global trend towards ecological toys and we intend to stay abreast of these changes and focus to an ever greater degree on plant-based materials”. Even the packaging made of recycling paper reflects environmental friendliness thanks to its better carbon footprint.

And packaging will continue to take top priority for Best-Lock in 2010. It is already an area where the company is launching an absolute first on the market: a plastic container in six different versions where the lid forms a base and the bottom can be used as a play table with integrated base.

Another novelty in the program is a radio-controlled truck that has a chassis base that kids can create as they like. Breath taking “desert scenery” is on offer in the sector “electric racing tracks”. Here too the basic vehicles can be built as the mood takes you or you can expand it with other building blocks.

Another highlight at the Best-Lock stand is the 70th anniversary of the interlocking building block. Important for the company because it follows closely in the footsteps of the original studded interlocking building block. The first toy building block was created in England by Hilary Fisher Page, a child psychologist and marketed under the brand name of “Kiddycraft” (British Patent 529.580 dated 25th November 1940). Even the famous 2x4 stud self-locking building block was a Page creation that the Briton had patented on 17th April 1947 under patent no. 587.206. Geraldine Hurst will be coming across from England as a guest of honour to talk about the life and works or her father and will be available for interviews.

There will be a special promotion box on sale at a special price with the option of additional delivery for the duration of the trade fair: a “70th Anniversary Box” that includes 200 modern blocks and four replicas of the original 2x4 block.

Best-Lock will be present at the innovation fair in Nuremberg on Wednesday 3rd February and from 4th to 9th February in Hall 4 – Stand A 43


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