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Kids Turn Toy News

I SPY® Spectacular New Games for 2011

I Spy Spectacular

MILLBURN, N.J., Feb. 3, 2011 /PRNewswire/ -- To join in the kick off of Scholastic's 20th anniversary celebration of I SPY, Briarpatch introduces five new I SPY® games at Toy Fair 2011 which push the spying, riddle-solving concept into fresh new territory! Mini-Games and Wonder Tubes launch the brand into take along fun while the preschool Ready to Read Game makes learning fun! The keystone game is I SPY Spectacular, a grand free for all that will make family game night pop with excitement as players young and old compete equally to spot the elusive match!

Briarpatch is having a celebration for I Spy featuring a cake by the Cake Boss at their booth, # 2755, on Monday, February 14, from 3pm-5pm. The first 200 visitors will receive signed I Spy books.

To date, Briarpatch has sold over 10 million I SPY branded games, puzzles and card games. Since the first I SPY book was published by Scholastic in 1991, the program has expanded to include 36 million books in print – including the I SPY Classics, Challengers, board books, and paperback readers. Scholastic Media has developed the property into a best-selling global franchise – including an Emmy Award-winning television series that airs on HBO Family in the US and has been sold to more than 30 countries worldwide. Its best-selling interactive franchise includes product offerings on multiple platforms, including Nintendo Wii™ and DS™, TAG™ and Leapster® as well as I SPY apps for iPod Touch®, iPhone™ and iPad®. The I SPY brand features beautiful graphics, a rhythmic rhyming text, and thought provoking seek-and-find games that enable children of all ages to feel like heroes.

I SPY Mini-Games The clip-on, clip-off games that go anywhere a kid wants to take them! Designed to be fast, easy to learn collectible games kids can play with their friends while on the go. The premier titles in the set are I SPY Mini Shadow Match and I SPY Mini Memory games.

For ages 4 and up, 1 or more players.

I SPY Wonder Tubes Collectible games that fascinate the young and the young minded! Among the glitter and the sand are the I SPY pictures…see them twirl and spin. Find the floating pictures to answer the riddles that come with every Wonder Tube. Three different groups of riddles and five different colors make for endless combinations of fun and enchantment. Collect them all!

For ages 5-99!

I SPY Ready to Read Game Let's get ready to read with I SPY! See the riddle on your game board and find the color highlighted object in the I SPY picture…children identify the word and the picture of the object to begin their learning-to-read journey. Punch out the tokens then play the game in reverse by finding the match and putting it back in the proper place in the riddle. Many fun activities included to help capture children's focus and interest.

Contains 6 double-sided game boards, 24 double-sided tokens, rules for several ways to play. For ages 4 and up, 1-6 players.

I SPY Spectacular Game The totally unique three-level spinner sets the I SPY pictures in motion and sends kids ages 5-99 over the edge looking for matches. With different ways to play and versions for younger and older players, the fun never ends!

Contains 1 three-level spinner, 36 double-sided cards, 50 scoring tokens, rules for different ways to play. For ages 5 and up, 1 or more players.

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About Briarpatch
Briarpatch has a strong legacy of stimulating children's lives through fun and eco-friendly products. This has earned the company hundreds of industry awards. Since the founding in 1992, the company has applied environmentally conscious business practices such as using vegetable and soy-based inks and post-consumer materials. The company and Co-founder and CEO, John Donofrio have been recognized as business and environmental leaders.

For more information about all Briarpatch board, puzzle, card and travel games, visit our website:

SOURCE Briarpatch