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Kids Turn Toy News

iToys Ups the Ante with Two “Platinum Edition” Deal or No Deal Electronic Games

Deal or No Deal

Toronto, Canada, February 6, 2009 – iToys is giving gamers more ways to enjoy the uber-popular Deal or No Deal TV game show with two new “platinum edition” electronic games that play just like the hit show! Available in both tabletop and handheld versions — Platinum Edition Deal or No Deal is the newest addition to the Deal or No Deal game line-up, first introduced in 2006 by iToys, a leading toy and game company.

iToys debuts both platinum edition Deal or No Deal electronic games to mass retailers in August 2009.

“Deal or No Deal is an incredibly popular game show and we’re thrilled to expand our offerings to include two new electronic versions that will transform even more consumers into ‘contestants’ for exciting fast-paced game play,” said iToys Toycoon George Irwin. “Our new platinum edition games provide enhanced features for more realistic play as well as the chance to win even bigger.”

The new tabletop version of Deal or No Deal includes up to five $1 million-dollar briefcases to choose from plus the all-new Deal Wheel round, when players try to double or triple the winnings with the spin of the Deal Wheel or risk having their prize cut in half if their spin lands on a dreaded “half” space. The new game challenges players to go head-to-head with the bank for a chance to win up to $3 million in “prize money.”

iToys’ Platinum Edition Deal or No Deal Electronic Tabletop Game includes the following features:

  • New “Spinning Deal Wheel”
  • Backlit dollar board
  • Electronic Banker
  • Large screen with scrolling text and graphics
Designed for ages 8 and up and for play with one to four players, Platinum Edition Deal or No Deal will be offered for a suggested retail price of $29.99.

In addition, the new handheld version of Deal or No Deal allows players to try their luck against the bank for a chance to win up to $3 million in “prize money.” Just like the TV game show and iToys tabletop version, players choose briefcases with hidden prize money during each round of play to build their winnings or make a deal with the banker for a “sure thing” and walk away.

iToys’ Platinum Edition Deal or No Deal Handheld Electronic Game includes the following features:

  • New touch pad
  • Electronic Deal Wheel
  • Sound effects
  • Removable stylus
  • Electronic banker
  • Backlit screen
Designed for ages 8 and up, Platinum Edition Deal or No Deal Electronic Handheld will be offered for a suggested retail price of $14.99.


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About iToys, Inc.
Formed in 2003, iToys, Inc. recaptures the spirit of the highly respected Irwin Toy moniker with original toys as well as beloved classics with a 21st Century spin, including the critically-acclaimed Deal or No Deal electronic games. Led by brothers George and Peter Irwin, toy industry veterans from the venerable Irwin Toy family, iToys is dedicated to recapturing the glory days of Irwin Toy – the Canadian toy company founded by their grandfather – and expanding on the legacy to touch families everywhere. iToys’ all-new generation of cutting-edge toys are designed to dazzle and delight children of all ages.