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GORILLA BLOCKS™ FROM CHILD GUIDANCE® HELP TODDLERS BUILD CREATIVITY, LOGIC DEVELOPMENT AND TONS OF BIG STUFF!

Malibu, CA – February 9, 2007 – JAKKS Pacific, Inc.’s (NASDAQ: JAKK) Child Guidance Preschool Division is proud to introduce Gorilla Blocks, large, new building blocks for highly curious and creative toddlers. Made for tiny hands and to stimulate logic development, Gorilla Blocks toys are large in size, but light in weight. Bright in color, durable, non-toxic, weatherproof and simple to use, Gorilla Blocks are the perfect introductory building blocks for young kids.

Gorilla Blocks huge colorful building blocks provide a world of gigantic fun as toddlers experience the fascination of building them up and knocking them down. With the interlock feature, toddlers not only begin to develop their logical sense of judgment, but giggle uncontrollably as mommy and daddy excitedly cheer them on as they connect each big piece. Vibrantly colored orange, blue, lime green and multi-colored blocks in all different sizes, shapes and themes will keep toddlers enthusiastically entertained for hours by building a variety of imaginative creations! With the nifty weatherproof factor, Gorilla Blocks building blocks can double the fun by allowing toddlers to play in the house, outside in the backyard, at the beach, or all year-round on family vacations.

Because Gorilla Blocks toys are so durable and mindfully non-toxic, toddlers are completely safe to play alone or with their playmates, bumping into or throwing them at one another - to even gnawing on them as they go through the teething age without ever getting hurt. Physical exercise, coupled with mental exhilaration make Gorilla Blocks classic interactive building blocks for toddlers.

Gorilla Blocks come in a variety of innovative shapes, sizes, colors and quantities ranging from a formative 14-piece Starter Set to a 50-Piece Jumbo Set for more building options. Gorilla Blocks also come in themed sets, such as a fantastically fun 25-Piece Animal Theme Set, a zooming 25-Piece Vehicle Theme Set, or an inventive mixture of shapes, animals, and blocks with the 35-Piece Variety Set. Hitting retail stores nationwide in Summer 2007, the Gorilla Blocks building blocks will have an SRP of $14.99 - $59.99 depending on the themed set.

With Gorilla Blocks toddlers can also…

  • Stimulate their manipulation and exploratory skills
  • Build their confidence and creativity levels
  • Improve motor skills, which are important in early development
  • Grasp the basic principles of math
  • Learn about cause-and-effect relationships
  • Provide hours of entertainment and education at the same time
  • Inspire a potential construction worker or architect!


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific™, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.