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Kids Turn Toy News

Basic Fun Expands Preschool Line and Adds the Hottest Licensed Brands for 2010

Handheld Electronic Games Southampton, PA - (Virtual Press Office) - Basic Fun, a division of The Good Stuff Company, will unveil its 2010 product line at Toy Fair, February 14th 17th, 2009. The line features exciting new products including preschool items, handheld electronic games, and innovative impulse items featuring the hottest brands. Here's a sneak peek at the most anticipated Basic Fun products for 2010.

Basic Fun will expand its Fisher Price Classics Line with four new offerings based on the classic childhood favorites. They include: the TV Radio, Change-A-Record Music Box (Record Player), Milk Wagon, and Change-A-Tune Piano. These full sized replicas include the working features of the originals and are styled to maintain the vintage charm. Retail prices range from $14.99 to $29.99.

In addition, Basic Fun will also introduce David Kirk's Fun House, a preschool line of imaginative pull toys, stacking toys and jack-in-the-boxes. Designed by master storyteller David Kirk, creator of the Miss Spider book series, David Kirk's Fun House sparks imaginative play and provides hours of fun for kids of all ages. Beautifully designed and lovingly made, these toys will foster a lifetime of creativity.

Continuing to expand its line of handheld electronic games, Basic Fun will introduce Bop-It, Simon and Catch Phrase in miniature carabiner format. These scaled down miniatures work just like the originals for fun and frantic game play on the go! Retail prices range from $9.99 to $14.99.

In the impulse category, Basic Fun will expand on its Bakugan Battle Brawlers Mega keychains with two new series. Featuring the familiar Bakugan Battle Brawler ball, in a slightly oversized format, each Battle Brawler springs open and morphs into one of six Bakugan fighters when you pull the button. Series 5 characters include: Cosmic Ingram, Fencer and Hades. Series 6 characters include: Helios, Percival and Spindle.

Back for another round of action packed fun, it's Basic Fun's Bey Blades keychains! These miniature battling tops release are ready for action. Each top comes complete with a keychain launcher. Series 1 includes Pagasis, Sagittario and Rleone. Series 2 includes: Dbull, Ldrago and Dwolf.

The Marvel Universe is packed with our favorite superheroes and villans, and Basic Fun will roll out three series of Extreme/action pose figural keychains. Series 1 includes Spiderman, Wolverine and Venom. Series 2 included Hulk, Iron Man and Spiderman. And Series 3 include Thing, Human Torch and Spiderman.

As we anxiously await the third installment in the Toy Story movie series, Basic Fun will offer three styles of your favorite classic Toy Story Favorites. Mr. Potato Head, Slinky Dog and the new Fisher Price Chatter Phone make up the Toy Story 3 keychains for 2010.


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Basic Fun, a division of the Good Stuff Company, reinvented the impulse toy category with its innovative line of miniature working toys based on the world's most beloved brands. Now with over 80 licensing agreements from industry leaders such as Hasbro, Disney and Cartoon Network, Basic Fun continues to lead the category with inventive, high quality toys and accessories.