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Kids Turn Toy News

New Mighty Morphin Power Rangers Re-inspired Line to be Unveiled at Toy Fair 2010

Red Ranger & Dino Megazord Bandai America Incorporated Brings Fresh Play Experiences to the Classic Action Figure Franchise

NEW YORK - February 12, 2010 - Bandai America Incorporated reinvents a best-selling classic with a refreshed collection of the original Mighty Morphin Power Rangers toy line. The new line will be unveiled at Toy Fair 2010. The inaugural and most recognizable of the 15 Power Rangers themes, this powered-up Mighty Morphin line features action figures, vehicles, Megazords and role-play items aligned with the new Mighty Morphin Power Rangers TV series which premiered on January 2, 2010 on ABC Kids. The new Mighty Morphin line hit shelves at national retailers at the end of 2009.

“The Power Rangers became a pop culture phenomenon 17 years ago, and the re-inspired line captures the spirit of the original Mighty Morphin series while creating new, modern play experiences,” said Mark Schaffner, Executive Vice President of Toys for Bandai America Incorporated. “Both longtime fans and a new generation of followers will enjoy their own Morphin Time with this powered-up product line.” Toy Fair Product Highlights Include:

  • Mighty Morphin Power Rangers – Deluxe Mix & Morph Titanus Base ($32.99 SRP): The Power Rangers Deluxe Mix & Morph Titanus Base allows kids to mix figure parts to morph and create their own unique Ranger or Megazord figure. The patent-pending Deluxe Base is in the form of Titanus, the carrier Zord from the Mighty Morphin series, and the set includes four exclusive translucent mix and morph Ranger figures (Blue, Black, Yellow, and Pink). The Deluxe Mix & Morph Titanus Base not only serves as a Megazord and figure morpher, but can also carry the Deluxe Dino Megazord as seen in the TV show.

  • Mighty Morphin Power Rangers Mix & Morph Figures ($6.99 SRP): Collect all the Rangers and Megazords from past to present to morph into your own unique creation! Each figure has detachable limbs, head, and torso to mix and morph, and each set includes two figures, one weapon accessory, and a key. Kids can collect additional Rangers & Megazords to create hundreds of figures, and they can be used in conjunction with the patent-pending Mini Mix & Morph Base, or the patent-pending Deluxe Mix & Morph Titanus Base.

  • Mighty Morphin Cycle with Figure ($12.99 SRP): Play out all the Mighty Morphin adventures with this tricked out Cycle! Each cycle includes a 4” Ranger, a Dino Spinner and Ripcord Sword. Kids launch the cycles into action using the Ripcord Sword and are able to shoot and battle their Dino Spinners against each other. Part of the Zord Vehicle System, collect and combine with the Zord Vehicle & Deluxe Vehicle to create a large Megazord. Collect and combine two vehicles, or collect five vehicles to combine the ultimate Megazord.

  • Mighty Morphin - Morphin Racer with Figure ($17.99 SRP): The Power Rangers can race to defeat evil in these new sleek vehicles. Each racer includes a 4” Ranger and vehicle that transforms into a Zord Robot. Kids are able to customize vehicles with included sticker decals and details. Collect and combine the Racer with the Zord Vehicle and Cycle to create a large Megazord. Collect and combine two vehicles, or collect five vehicles to combine the ultimate Megazord.

  • Mighty Morphin Deluxe Megazord ($24.99 SRP): The Dino Megazord allows kids to battle evil with five morphable Zords or combine into the Megazord from the TV show. Collect and combine with the Vehicle Zord System to create a larger Megazord. Collect & combine with the Vehicle Zord System to create the Super Ultimate Megazord.
Power Rangers has spent 17 straight years in the top ten best-selling boys’ action figure brands in the United States according to The NPD Group. For more information on the new line, please visit Bandai’s new Mighty Morphin Power Rangers mini-site at http://www.bandai.com/powerrangers/mmpr/.


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About Power Rangers
Over the past seventeen years, the Power Rangers have been on Earth, in space, on the moon, under water, traveling through time, in the jungle and anywhere evil lurks. They’ve battled Rita Repulsa, Divatox, Master Org, Dark Spector, Toxica, Jindrax and many more evil-doers – villains who have been shrunk to miniatures, tossed in jail, reduced to ooze or banished. Over time, the brand has maintained its themes of teamwork, honesty, loyalty, courage, family, friends and above all, the victory of good over evil. For more information, please visit the Power Rangers Supersite at www.PowerRangers.com.

About Bandai America Incorporated
A leader in developing engaging, quality toys that capture children’s imaginative spirit and provide endless "Fun For The Future," Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today. The Bandai America brand family includes Power Rangers®, Ben 10™, Harumika®, Tamagotchi®, Pocoyo™ and Teeny Little Families™ among other boys, girls, pre-school and hobby product lines. Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass four strategic business units: toys and hobby, amusement facilities, game contents & visual and music content. The company is headquartered in Cypress, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com .

Bandai logo: ® and © 2010 Bandai. All Rights Reserved.
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