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Kids Turn Toy News

RUSS UNVEILS EXCITING BARBIE™ PET PLUSH COLLECTION

Monster 4 Russ proudly introduces Barbie™ doll’s Pets featuring three of her favorites in loveable, huggable plush that is sure to delight little girls. Licensed from Mattel, Inc. under the APPLAUSE® brand by Russ, Barbie® remains the number one fashion doll and a pop-culture princess. This new partnership between Russ and Mattel adds an exciting new dimension to the Barbie® franchise allowing girls to build their existing collection and play with Barbie™ doll’s pets.

The new Russ line presents Sequin™, a gorgeous white poodle; Blissa™, an adorable kitten; and Lacey®, the playful Chihuahua puppy. Each pet has its own story and provides details about how they became friends with Barbie®.

Russ has developed an extensive collection of stylish outfits, carriers, beds and more to complement the personality of each pet. Measuring approximately 10-inches, the pets will be sold wearing a colorful outfit, in its own carrier. Accessories for the pets reflect the style and trend-setting designs associated with the Barbie® line. Eye-catching packaging and retail displays featuring both the sets and fashion accessories come in a variety of sizes and are designed to entice multiple purchases.

Concurrent with the new Russ line, Random House is publishing two Barbie™ books during 2010 that will feature these adorable pets. My Fabulous Friends, launching in Spring, includes all three pets in within its storyline. And as part of the national I Can Be…™ campaign, Random House will release Barbie™: I Can Be a Pet Vet in Summer, featuring little Lacey®, the Chihuahua pup. A Fall DVD release, Barbie™ A Fashion Fairytale, introduces Sequin™, her loyal poodle.


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World renown for its high quality teddy bears and plush animals, the Russ gift and infant and juvenile lines are comprised of a diverse range of everyday, seasonal, and occasion-themed products that help people celebrate the milestones in their lives. The Company operates offices, showrooms, and distribution centers worldwide. Russ holds many high-profile licenses in addition to Barbie™, including Disney®, John Deere®, Coca-Cola®, Corduroy®, Curious George®, Raggedy Ann and Andy®, Thomas Kinkade®, Harley-Davidson®, MLB®, NFL®, NHL®, among others.

BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. © 2010 Mattel, Inc. All Rights Reserved.