BEEPOSH SET TO WOW NEW YORK TOY FAIR WITH EXPANDED LINE AND HOT NEW LICENSE DEAL
Norwalk, Conn., – Feb 13, 2010 -- beeposh comes to Toy Fair 2010 with an exciting new lineup of plush toys, accessories and apparel that appeal to people of all ages. In keeping with the brand’s flair for fun and fashion, the spring collection features a diverse range of products, all in the brand’s signature colorful prints.
beeposh is the new breakaway hit brand that features one-of-a-kind stuffed animal characters with a collection of coordinating accessories, apparel and room décor. Each collection is a visual delight with its rich, vibrant colors and unique, trendy prints that capitalize on the company’s roots in the design, textile and fashion industries.
“beeposh offers kids of all ages a creative way to express themselves through toys, accessories and apparel that are visually distinctive and always original,” said Alfred Greenblatt, the company’s CEO. “Our brand experience is about more than just delivering products of value and quality; we inject energy, originality, and a sense of playfulness into everything we do. That’s what really brings our product to life and sets us apart from the pack.”
Recently, beeposh entered the entertainment world, signing a lucrative licensing deal with the hot new boy band sensation, WOW. The WOW teddy bear, released last holiday, has already proved a big hit at retail. beeposh follows up this season with matching pajama pants. Given the rising popularity of the band, beeposh is very optimistic about this exciting new partnership.
beeposh, the hot new lifestyle brand, is more than adorable plush animals, accessories and apparel created in colorful, exclusive prints. It is about personal expression – it is about feeling cozy and comfortable in style – it is about nurturing the playful spirit in everyone’s heart!
beeposh also offers a boy’s line, “bee*odd”, and an infant/toddler line called “weeposh” .
beeposh is currently available at better toy, gift, and specialty stores nationwide including FAO Schwarz, Lester’s, Infinity, Fred Segal, Kitson Kids, and Nordstrom.
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beeposh, the breakaway tween lifestyle brand, features original plush toys with coordinating accessories, apparel and room décor, all in the brand’s signature prints. Each collection is a visual delight with its vibrant colors and unique prints that reflect the company’s roots in the design, textile and fashion industries. www.beeposh.com