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Wild Science

International Playthings Introduces Glamology line and New Eco Products from Educational Science Line, “Wild! Science”

Parsippany, N.J. (February 13, 2011) - International Playthings, LLC is pleased to announce the introduction of Wild! Science's™ Glamology line, which features a unique range of educational cosmetic science kits and new products within its Eco line of comprehensive science kits. Wild! Science is an innovative line of products that encourages learning, creativity and lots of fun. Activities are not only science-based, but they consider the context of the world that children live in. They incorporate other interests that kids may have, like fantasy, history, creativity, construction and more. Wild! Science represents a fresh, innovative and edgy new way to introduce kids to age appropriate scientific concepts while also having fun.

Designed for children ages six and up, the Wild! Science line is one of the world's most consistently awarded range of science kits, designed by an industry-leading children's science and technology edutainer and learning specialist with over 30 years in the field. Every Wild! Science kit comes complete with easy-to-understand, colorful instruction booklets that instantly engage children by connecting their interaction with the science kits to human stories featuring "Dr. Wild." The instruction books are engaging, educational and age-appropriate, using topics like skin care, the environment, history and mystery to set the scene for the start of discovery activity. Additionally, each kit includes step by step instructions that range from easy activities with guaranteed success, to challenging activities that engage problem solving skills and application of knowledge.

"Wild! Science experiments incorporate children's desire to discover while keeping them entertained as they learn about the world around them," says Lisa Bernardi, senior brand manager for International Playthings, LLC. "These kits are appropriate for play-time at home, or for learning-time in the classroom, and will appeal to kids, parents and educators alike." Wild! Science kits include all the materials needed for the activity right out of the box. They each come with a work bench to aid in organization, storage and safety plus real scientific medical grade containers, beakers and measuring devices. 2011 Wild! Science products include:

Glamology

Wild! Science Glamology - Purifying Pack
Kids ages eight years and up can learn about their skin and create products specific to their skin type. From making clay masks with professional ingredients or creating beautiful clay tablets that can be given as gifts, the Clay Treatment and Cool Luxury Mask kit helps to cleanse away impurities leaving the skin clean and feeling fresh. Wild! Science's Glamology Purifying Pack retails at a MSRP of $29.99.

Wild! Science Glamology- Cleansing Pack
Everything kids need for all over clean, the Glamology Pearly Shampoos and Face and Body Cleanser uses pH balanced ingredients to cleanse away dirt from the face, body and hair safely and effectively. Extremely gentle, kids can customize their creations to their skin and hair type using the colorful ingredients to create pearly shampoos and face and body cleanser. Wild! Science's Glamology Cleansing Pack is for children ages 8 years and up and retails at a MSRP of $29.99.

Wild Science Glamology Wild! Science Glamology - Rejuvenation Pack
Kids can balance, hydrate and nourish the skin after a long day at school with the Glamology Soothing Cream and Nourishing Mist Spray. Vitamin beads create a luxury mix specific to each child's skin type leaving it refreshed and cleansed! The Wild! Science Glamology Rejuvenation Pack is for kids ages eight years and up and retails at a MSRP of $29.99

Wild! Science Glamology - Enhancing Pack
Great for parties or sleepovers, the Glamology Glitter Hair Gel and Silvery Shimmer Lotion, features a fabulous gel base, healthy ingredients for the hair and body, and adds shimmer and glitter to hair and the body for a fun party look. Wild! Science's Glamology Enhancing Pack is for children ages eight years and up and retails at a MSRP of $29.99.

Eco Kits

Wild! Science - Fantasy Island
Young explorers can create their own Zoological Theme Park and much more! Fantasy Island has unique scientific challenges and activities built into its design providing extended play value as inquisitive children have a front row seat to the clever behavior of animals such as ants and Betta Fish. Fish and ants can come face to face in Fantasy Island's Humidi-Dome just as they would in the wild! Fantasy Island is for children ages eight years and up and retails at a MSRP of $49.99

Wild! Science - Ant-o-Sphere 4-Pod
Kids ages six years and up can create a space-age ant colony inside of a cool spherical system with three different lenses for easy ant viewing. Kids can link the spheres together to see how their ants decide to organize their colony. The Anto-Sphere 4-Pod unique design is based on real ant colonies in the wild so ants feel right at home! The pod can be connected to other Ant-o-Sphere kits and retails at a MSRP of $29.99.


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About International Playthings, LLC
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, International Playthings has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.

A subsidiary of Epoch Company Ltd. affiliate company, International Playthings offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on International Playthings, its brands and individual products can be found at www.intplay.com.