WHO MAKES LUSH PLUSH THAT’S AFFORDABLE? KIDS PREFERRED DEBUTS BABY DOLLS AT BOOTH 2243

Top Quality, Design And Fabric at $15 or Less Plus Absolutely Adorable!

East Windsor, N.J. (February 13, 2011) – Spoiler alert! Parents and grandparents who love to spoil their babies and grandchildren but may be on a tight budget – and who isn’t these days? – have a new line of lush plush in 2011 from award-winning toymaker Kids Preferred. The company’s utterly adorable and yes, affordable Baby Doll line offers the finest quality, design and fabrics for $7 to $15! Anyone attending the American International Toy Fair must stop by Kids Preferred’s Booth 2243 to see great value and top quality wrapped into a soft baby doll.

Industry veterans know that Kids Preferred is one of the largest plush toy manufacturers in the world. Over the years the company has won (again and again) every toy award imaginable for their licensed lines of plush dolls, clip-ons, accessories and soft books from the literary and pop culture scenes. In 2011 their Baby Doll line will be pure and simple – a dolly that baby and toddlers can hug and love. Parents will love the value and feel good about offering a lush playmate, maybe two!

Baby Dolls will be available to retailers and consumers throughout the spring, many as early as March 1, 2011.

Baby Boy Doll Blue and Baby Girl Doll Pink • Age Newborn+ • $13
After handing out the candy cigars for a girl or a boy, hand one of these sweet dolls to the newest member in the house. Kids Preferred presents 12 inches of snuggly softness with little details like hair peeking out from under the cap, waffle knit fabric and satin accents. Baby Dolls’ smiles will enchant your little bundle every time!

Itsy Flower Doll • Age Newborn+ • $8
These 7.5 inch dollies have outstretched arms for a hug or a squeeze and feature multiple fabrics including super soft plush, seersucker and satin. Choose from a two outfits – a tulip or a daisy. Both wear a patterned cap and have contrasting leggings.

Madison Doll • Age Newborn+ • $15
All dressed up and ready to meet baby in the crib, the car seat or off to Grandma’s house. Madison measures 11 inches with sweet detailing from head to toe! Baby will enjoy exploring the satiny bow, embroidered heart on her hat or stroke her blond bangs. Best of all she’s as soft as she is sweet!

Princess Blanket Buddy • Age Newborn+ • $10
Perfect for the little princess in the house, this pink buddy is part doll, part blanket. Kids Preferred adds rich details like scalloped edging, an embroidered tiara and of course, the word Princess. The blanket measures a welcoming 12 inches to snuggle, cuddle or keep hands or toes warm.

Bitsy Bundles: It’s A Boy/It’s A Girl • Age Newborn+ • $7
Welcoming baby into the world needs to be announced in style and these itsy bitsy rattle babies do the trick in style and form! Perfect to adorn the top of a wrapped newborn gift, these 5.5 inch blue or pink doll babies get everyone in the mood to ooooh, aaaah and smile! Life doesn’t get any sweeter than this!

As baby grows a little older and is ready for more details, contrasting colors and fabrics, these three Baby Dolls are ideal for ages 18 months and older. All are priced right at $15. Princess Peyton • Age 18 months+ • $15 Little girls love to play dress up and this fashion-forward doll shines from head to toe. Little details like satiny silver waist bow, double tier dress and tiara makes this playmate a great value. Princess Peyton stands 12 inches tall and is always ready for a hug.

Bethenny Sweetheart Doll • Age 18 months+ • $15
This sweetheart of a doll has wonderful fabrics to stroke and admire. Note corduroy dress, satin shoes, the ruffled socks, hot pink accents and shoulder straps plus a thick head of blonde hair neatly tucked under a soft hat. Bethenny stands at 11 inches tall with outstretched arms for a special pal.

Nicole Doll • Age 18 months+ • $15
Parents looking for a brown-eyed playmate will smile when they spot this sweet doll that looks lush in plush. Contrasting plaid pants show off her pink tunic with satin ribbon accents. Her cropped brown hair is tucked under a sporty pink hat with sewn flower detailing Nicole stands 11 inches tall and is a great value at $15.

Look for this new line of Baby Doll toys everywhere in Spring 2011, from hospital gift shops to neighborhood specialty toy stores and of course, online.

About Kids Preferred
Kids Preferred, LLC is an award-winning division of Kids Preferred, Inc., which was founded in 1983 and is one of the largest plush toy manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and gifts under its own brand, private label and licensed brands including amazing baby™, asthma & allergy friendly™ - Healthy Baby™, Between the Lions™, Biscuit™, Classic Pooh®, Disney’s Winnie the Pooh®, Elmer, The World of Eric Carle™, Goodnight Moon, Greenzys™, Guess How Much I Love You™, Harley-Davidson®, Label Loveys™, Madeline™, Martha Speaks™, Pat the Bunny®, The World of Beatrix Potter™, Smarty Kids™, Spot™ and The Snowman™.

The company is headquartered in East Windsor, NJ and has offices in New York City, Hong Kong and Shanghai. For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at www.kidspreferred.com.