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TY PRESENTS BEANIE BABIES 2.0®
Next Generation Of Beanie Babies® Joins Imaginative And Interactive Play

Oak Brook, IL, Thursday, February 14, 2008—Fifteen years after their original introduction, the next generation of Beanie Babies, Beanie Babies 2.0, have made their debut. These new Beanies have been created in conjunction with their own interactive virtual world and are designed to appeal to people of all ages. Beanie Babies 2.0, available now at Ty retailers worldwide, have a suggested retail price of $6.00 - $7.00.

Beanie Babies 2.0 have all the great ingredients of their predecessors, but with a twist – these Beanies have their very own interactive website. Just scratch off the secret code on their Ty heart tag and unlock a world of fun, games, chat, and more. Each new Beanie Baby 2.0 is adorned with a blue and gold lightning bolt button that tells you this Beanie is special. And like all Beanies – these will retire (and it could be soon).

Like Ty's recently introduced Ty Girlz, each BB 2.0 comes with an individual scratch-off secret code that unlocks this new virtual world. Here you can chat in different environments, play games for hours, go on a scavenger hunt, care for your virtual Beanie Baby, and much more in a forum that's both fun and safe for kids.

"My intention was to take the original concept of Beanie Babies, superior quality, affordability and overall cuteness, and reintroduce it to a new generation of children," said Ty Warner, Chairman and CEO. "Kids today are so intelligent and computer savvy, so pairing an interactive computer world with something cuddly seems like a natural fit."

Founded in 1986 by Ty Warner, creator of the wildly popular Beanie Babies®, Ty is the world leader in the sale of plush toys. In addition to Beanie Babies 2.0® and Beanie Babies®, the company's product line includes: Ty Girlz™, Bow Wow Beanies™, Pluffies®, and Ty Classic. The red Ty Heart Logo®, recognized around the world, can be found on all Ty products available at finer specialty gift retailers. Visit Ty on the Internet at www.ty.com.


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