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Kids Turn Toy News

BFC, Ink.™ Doll Line Surpasses Sales Expectations – Sells out at Retail in First Season

BFC, Ink VAN NUYS, CA (February 14, 2010) – On the heels of their highly successful 2009 sell-out debut, the girls from the BFC, Ink. ™ (Best Friends Club™) doll line have been making lots of new plans this year! The girls are inducting two new friends to the club in 2010, along with fashions and shoe packs in fun themes including Slumber, Holiday, Snow Bunny, Ballerina, Casual and Costume Party.

Twin sisters Aliesha™ and Noelle™ join Kaitlin™, Calista™ and Addison™ in the Best Friends Club™ as 18” dolls, each with two fashion outfits, cool accessories, a BFC, Ink.™ journal with lock and key and a unique BFC, Ink.™ membership card, which can be used to unlock secret games on the BFC, Ink.™ website.

BFC, Ink.™ will add three more friends to the club in Fall 2010, Gianna, Yuko and C.J., the line’s first boy doll. A host of holiday gift-able accessories including furniture, pets and more will also be introduced, so join the club today and keep up with your new BFFs at BFC, Ink.™!

New Dolls For Spring 2010:

BFC, Ink.™— the award-winning doll line from MGA Entertainment— is about friendships. It’s about the ups and downs girls face on a daily basis and how to work through them together. When you’re in the club, you can be yourself, share your secrets, and hang out with your best friends.

Aliesha™ Personality: Trendy, popular, can be a bit bossy. Loves to be center of attention. Family: Noelle’s twin sister. Position in club: Chairperson Likes/dislikes: Loves going to pop concerts and reading all about celebrities/gossip. Not afraid to confront Dina and her crew (BFC’s arch-rivals). Career aspirations: Budding pop star. Star sign: Gemini

Noelle’s twin Aliesha is the club chairperson and a natural leader. She loves acting and rock music and she loves being the center of attention. Aliesha is confident, but sometimes she has to be reminded that it’s not all about her. She is a great friend, though, and always lots of fun.

  • 18” Tall Doll
  • Two Fashionable Outfits (2nd based on hobby/ interest)
  • Purse, 2nd Accessory, and Doll Hairbrush
  • Special BFC Charm
  • BFC, Ink.™ In Pack Journal Book with lock & key
  • BFC, Ink.™ Membership Card
  • Unlock secret games on bfcink.com
  • SRP: $39.99, for ages 6 and up.
    Available at major retailers nationwide

    Noelle™
    Personality: Girl-next-door, friendly, everyone’s friend, good all-around. Very caring. Family: Aliesha’s twin sister. Position in club: Secretary Likes/dislikes: Loves animals, especially her pet pooch, Max. Hates arguments and tries to keep peace at all times. Career aspirations: Veterinarian Star sign: Gemini
    Aliesha’s twin Noelle is club secretary because she’s very organized. Sweet and caring, Noelle is also painfully shy. She cares most about her twin sister, her friends, and animals in need. She tries to keep the peace between her friends because she hates to see them fight. Once she gets past her shyness, Noelle is really friendly and easy to like.

  • 18” Tall Doll
  • Two Fashionable Outfits (2nd based on hobby/ interest)
  • Purse, 2nd Accessory, and Doll Hairbrush
  • Special BFC Charm
  • BFC, Ink.™ In Pack Journal Book with lock & key
  • BFC, Ink.™ Membership Card
  • Unlock secret games on bfcink.com
  • SRP: $39.99, for ages 6 and up.
    Available at major retailers nationwide

    New Accessories For Spring 2010:

    BFC, Ink.™ 18" Fashion/ Shoe Pack Asst
    Dress your favorite friends in cool fashions inspired by their personalities. The members of BFC, Ink.™ are all about being themselves, and that means feeling comfortable and confident in everything you wear. Features:

  • Cool fashion outfit in six themes: Slumber, Holiday, Snow Bunny, Ballerina, Casual and Costume Party.
  • Adorable handbag accessory
  • Pair of Shoes
  • Fits 18” BFC, Ink.™ dolls
  • $9.99

    Available at major retailers nationwide


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    About MGA Entertainment, Inc.
    MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Moxie Girlz™, BFC, Ink. ™, Bratz®, Rescue Pets® and Zapf®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.bratz.com, www.moxiegirlz.com www.littletikes.com, www.bfcink.com, www.myepets3D.com