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Give Your Kids a JumpStart® with KIDdesigns New 'Growing Smart®' Product Line
New Award-Winning Learning Aids Inspire Children to Learn

RAHWAY, N.J. --(Business Wire)-- Feb. 15, 2008 KIDdesigns, a leading manufacturer of cutting-edge, interactive electronic toys, learning aids, and real electronics for kids of all ages, today announced details behind their new 2008 JumpStart® product line that is debuting during Toy Fair in New York City at the Javits Center, booth #2573, on February 17-20, 2008.

JumpStart® is an innovative learning system that actually progresses in response to a child's own learning pace, and teaches critical skills correlated to basic educational standards so kids get a real jump start in life. By utilizing those same standards and entertaining cast of characters, KIDdesigns has created a new line of compelling and fun interactive toys that can increase children's aptitude for learning.

KIDdesigns' new JumpStart® toy line includes:

  • "Growing Smart®" Laugh With Me Botley - Every child's new best friend arrives in 2008 with the release of the friendly robot Botley, who makes learning fun as kids help him cure his "bugs." Coming alive with animated movements when he speaks, Laugh with Me Botley helps teach language skills, translates select words from English to Spanish, improves math and logic reasoning, and loves to play one of his fun mini-games!
  • "Growing Smart®" ABC Learning Tablet - kids enjoy hours of learning fun with multiple quiz modes of varying difficulty levels. The Tablet also teaches language skills via rhymes, spelling and more.
  • "Growing Smart®" Turn N' Learn Frankie - a great way to learn math, spelling and more, Turn N' Learn Frankie features interchangeable rings with different letters, numbers, shapes and colors. Kids enjoy progress as Frankie provides encouragement along the way.
  • "Growing Smart®" Tag Along Laptop - featuring 8 zones with dozens of different activities, the laptop employs a fun scavenger hunt game with the JumpStart crew to help teach language, skills, numbers and more.
"JumpStart® is a phenomenal suite of learning products, and we are pleased to introduce our own new line at Toy Fair," said Evan Stein, vice president of Marketing, KIDdesigns. "KIDdesigns is known for its innovative design elements and functionality, and combining that vision with JumpStart®'s learning system makes for an exceptional product line."


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About KIDdesigns
Headquartered in Rahway, New Jersey, KIDdesigns is the leading manufacturer of cutting-edge, interactive electronic toys, learning aids, and real electronics for kids of all ages. With a special understanding of the impact toys can make in a child's life, KIDdesigns combines state-of-the-art technology with old-fashioned fun to create innovative, exciting, and enjoyable products that kids love and parents trust. KIDdesigns has received some of the most prestigious awards and honors in the industry, including the "Best New Product Innovation" award from Toy Wishes Magazine. KIDdesigns' licensed brands include Barbie(TM), Spiderman(TM), Transformers(TM) and Jumpstart®. More information about the company can be found online at http://www.kiddesigns.com.

About Knowledge Adventure
For more than 20 years, children's software pioneer Knowledge Adventure® has set the standard in children's software, creating the finest educational products for use in the home and the classroom. The company is internationally renowned for its award-winning JumpStart®, Math Blaster®, and Reading Blaster® brands. Tested and trusted by teachers and parents alike, Knowledge Adventure software has helped millions of children build and strengthen essential learning skills. A subsidiary of Knowledge Holdings, Inc., the company is based in Los Angeles. More information about the company can be found online at http://www.knowledgeadventure.com.