MY DISNEY NURSERY™ CREATES “A MAGICAL KINGDOM WHERE I AM THE MOMMY” FOR LITTLE MOTHERS-IN-TRAINING

Malibu, CA – February 17, 2008 – Little girls can be mothers-in-training and take care of their baby dolls just like real grown-up mothers do with role play items from the My Disney Nursery™ product line from Disney Consumer Products and the Creative Designs International (CDI) division of JAKKS Pacific, Inc. (Nasdaq: JAKK). New My Disney Nursery™ assortments expected to launch this Spring 2008 are all about the baby dolls! The new assortment of 15” baby dolls each have a unique theme and a special feature baby doll comes with a real rocking pony!

My Disney Nursery is a complete line of baby dolls and realistic-looking baby strollers, changing stations, play pens, high chairs and more, along with accessories that emulate real baby products that mothers use today. In addition, the My Disney Nursery line is decorated with favorite Disney characters, including Winnie the Pooh, Minnie Mouse, and Disney Princess characters including Ariel, Belle and Cinderella.

New for 2008, My Disney Nursery introduces the Fantasy line, a complete collection of “just-likemommy’s” baby gear for the princess on-the-go. Each item is unmistakably magical and creates a sense of enchantment like only Disney can do.

The Cinderella Carriage is the most royal ride for your baby. This pumpkin inspired coach plays the classic Cinderella tune “Bippity Boppity Boo” as well as fairy wand sound effects. It also has a retractable sheer canopy and beautiful satin pillow and blankie. The carriage also comes with the essential accessories for taking care of baby on the go. Included are: a play wipes container, play baby powder, baby bottle, a spare diaper and an adorable diaper bag to store everything. This Carriage fits dolls up to 16”. Ages 3+, Suggested Retail Price $34.99

Your baby doll will always be ready for snack time with the Royal High Chair. Adorned with castles on the seat and your favorite princesses, this is the perfect accessory for baby. The tray is removable for ease of play, and can fit baby dolls up to 16”. Ages 3+, Suggested Retail Price $19.99

With the Princess Bassinette, your baby doll will be sure to get all her beauty rest. Rock baby to sleep with a soft melody. The satin pillow, blanket and sheer skirt are the perfect accessories to this bassinette. Fits dolls up to 16”. Ages 3+, Suggested Retail Price $29.99

My Disney Nursery Snack Time Pooh baby doll is dressed in a cute Winnie the Pooh outfit and comes with everything little mommies need to feed their baby doll at snack time, including a baby bottle, jar of play food, utensils, cracker box and 3 pooh crackers. Ages 3+, Suggested Retail Price $19.99

My Disney Nursery Feeding Time Princess features a sweet-faced 15” baby doll dressed in a beautiful Disney Princess play outfit. Feeding Time Princess loves to eat and comes with a sippy cup, bowl, utensil, jar of play food & a Princess cereal box. Ages 3+, Suggested Retail Price $19.99

My Disney Nursery Sleepy Time Princess is always ready for bed in a fun Disney Princess Nightie with a matching cap and slippers. She is ready for naptime with a cozy blankie, Disney Princess sleeping mask, baby bottle and a crown rattle. Ages 3+, Suggested Retail Price $19.99

My Disney Nursery Play Time Minnie has a baby doll looking adorable in a Minnie Mouse outfit with the trademark red dress and white polka dots, Minnie Ear headband and classic yellow socks. She loves play time like all baby dolls do and come with a Pluto play rattle, Minnie Sippy cup and play blocks. Ages 3+, Suggested Retail Price $19.99

My Disney Nursery Bath Time Princess loves to take a bath in her stylin’ Disney Princess swimsuit with a hooded robe. This My Disney Nursery baby doll features a quick dry body which allows bath time to be fast and easy! Bath Time Princess comes with an inflatable Princess floatie to sit in, as well as a Flounder™ squeeze toy, a play bottle of baby shampoo and a washcloth! Ages 3+, Suggested Retail Price $24.99

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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits,Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2008 JAKKS Pacific, Inc. All Rights Reserved.