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BLACK & DECKER® ROLE PLAY TOYS ENGAGE LITTLE BUILDERS IN CREATIVE PLAY

BLACK & DECKER® ROLE PLAY TOYS Malibu, CA – February 17, 2008 – Malibu, CA – Creative Designs International™ (CDI), a division of JAKKS Pacific, Inc. (Nasdaq: JAKK) and a leader in children’s dress-up and role play products, appeals to the crafty side of little boys with a line of realistic power tools and accessories based on the Black & Decker® brand. The trusted name in power tools and accessories, hardware and home improvement products now has kid-sized replicas of real Black & Decker tools that make little boys feel just like their dad!

The Black & Decker Junior Electronic Workbench looks just like the grown-up workbench in the garage yet is safe and appropriate for kids, with fun toyetic and interactive features! Little builders will love the realistic action of the circular saw with sparkling effects, a pretend drill press, a play cell phone, and pretend tools, including a hammer, screw driver, saw, wrench, nuts, bolts and screws! The set also comes with a pretend birdhouse that the child can build with the tools included! Ages 3+, Suggested Retail Price $49.99

The Black & Decker Junior Jigsaw Set features a toy Jigsaw with realistic action and laser guide light. The set also includes a working tape measure, a level and of course, safety goggles! The Black & Decker Junior Jigsaw Set comes in a handy carrying case so little builders are ready to go! Ages 3+, Suggested Retail Price $14.99

The Black & Decker Junior Drill Set features a toy drill with realistic drilling action, light-up bit and laser guide light just like the real thing! Little guys will have fun “fixing” things around the house just like dad. The Black & Decker Junior Drill Set features a drill with real flashing light, a flashlight, and an interchangeable battery pack for the drill and flashlight, a working tape measure and a level. The set comes in a handy carrying and storage case. Ages 3+, Suggested Retail Price $14.99

Little builders will have hours of fun with the Black & Decker Junior Deluxe Tool Set. This 42-piece set features realistic-looking hand tools and pretend power tools fit for any play building project! The Black & Decker Junior Deluxe Tool Set includes a hard hat, tool belt, hammer, pretend power drill, and much more. Ages 3+, Suggested Retail Price $14.99

The Black & Decker role play products are currently available at retailers nationwide.


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits,Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2008 JAKKS Pacific, Inc. All Rights Reserved.