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Sleeping Beauty™ Hair Stylin’ Vanity Leads the Disney Princess® Line-Up of Role-Play Products with Interactive Features

NEW DISNEY PRINCESS® PRODUCTS Malibu, CA – February 17, 2008 – Creative Designs International™ (CDI), a division of JAKKS Pacific, Inc. (Nasdaq: JAKK) and Disney Consumer Products will launch a new line of Disney Princess®-themed role play toys and accessories that help little girls feel like they are living in a fairy tale. With the upcoming release of one of Disney’s most beloved animated films of all time, Sleeping Beauty on 2-disc Platinum Edition DVD and Blu-Ray in October for a limited time only, the Sleeping Beauty™ Hair Stylin’ Vanity will be on every little princess’ “wish list” this holiday season.

The Sleeping Beauty toy line is expected to be released in Fall 2008 in conjunction with the DVD and will include magical dress-up and role play toys and accessories inspired by this timeless classic.

Little girls can also make majestic pretend meals in minutes with the new Disney Princess line of interactive kitchen toys launching this fall. The Disney Princess kitchen assortment is all about royal enchantment in the kitchen. It appeals to little girls’ love for fantasy, role-playing and imitating mom. The new Disney Princess line makes fairy tales seem real with two fabulous talking kitchens as well as appliances, cookware and accessories.

    Sleeping Beauty Stylin’ Vanity
    The Sleeping Beauty Stylin’ Vanity interacts with little princesses-to-be. A narrator welcomes and guides the child through the different features of the Vanity. The interactive Sleeping Beauty Styling Head responds to accessories when they are applied to her head and face. For example, when the lipstick is rubbed on Sleeping Beauty’s lips, she responds with different phrases related to rosy lips. The Sleeping Beauty Vanity includes a comb, brush, eye shadow, lip stick and tiara. Its twinkly lights and sounds will make every little princess feel special. Ages 3+, Suggested Retail Price $69.99

    Disney Princess Interactive Kitchens and Accessories
    The comprehensive line of Disney Princess Deluxe Interactive Kitchen and Accessories is ideal for every household princess-in-training to create an imaginative scenario with either her pretend playmates, or by having her little princess friends over for a high tea with delicious make-believe cookies and crumpets. The Disney Princess Deluxe Interactive Kitchen features all-new styling and it even makes delightfully delicious cooking sounds. The Realistic Sounds Cookbook™ makes magical sounds and features perfectly proper phrases. The Disney Princess Deluxe Interactive Kitchen includes cookware and utensils, dishes, play food and more. It is perfectly suited for any princess of high royalty! Ages 3+, Suggested Retail Price $69.99

    The Disney Princess Royal Interactive Kitchen is for the household princess whose castle poses space limitations. Offering a royal kitchen experience at a smaller size (and price) the Disney Princess Royal Interactive Kitchen is sure to please little girls and parents. A little princess can make a pretend meal fit for kings and queens in this kitchen, put a pan on the burner and hear it sizzle! The Disney Princess Royal Interactive Kitchen includes a bonus blender and mixer as well as several other accessories. Ages 3+ Suggested Retail Price $59.99

    No royal kitchen is complete without kitchen appliances!
    The Disney Princess Deluxe Appliance Set features a blender, toaster and mixer just like Mommy’s! Each appliance is regally styled in the Disney Princess theme. Turn the knob on the blender and press the button to see it spin and twirl. Place play toast in the toaster and push it down, then wait for it to pop up when it’s ready! Press a button on the mixer and watch the whisks rotate. Pretending to cook is fun with the Disney Princess Deluxe Appliance Set. Ages 3+, Suggested Retail Price $19.99

    The Disney Princess Royal Pots and Pans Set is a perfect addition to any royal kitchen. Little princesses will make regal concoctions as they add magical ingredients into the included soup pot, heart shaped pot, sauté pan or heart shaped frying pan. She can stir everything together with the mixing spoon or beat it together with a royal hand mixer, and then put it in the oven in the included roasting pan. Then she can use her royal spatula to serve a feast fit for a king! All pots and pans include lids. The Disney Princess Royal Pots and Pans Set is splendidly molded in perfectly princess styling. Ages 3+, Suggested Retail Price $9.99

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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits,Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2008 JAKKS Pacific, Inc. All Rights Reserved.