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SCENE IT?® REELS IN THE STARS WITH 2008 GAME LINEUP
Screenlife, LLC and Mattel Unveil Scene It? Seinfeld Edition; Scene It? Disney Channel Edition; and Scene It? Music and Disney To Go! During 2008 Toy Fair

SCENE IT?® (NEW YORK - Virtual Press Office)– February 17, 2008 – Screenlife, LLC, the innovative creator of Scene It? The DVD Game, and Mattel today announced a star-studded lineup of games for 2008 including Scene It? Deluxe Seinfeld Edition; Scene It? Deluxe Disney Channel Edition; and Scene It? Disney and Music Editions To Go!. All Scene It? DVD games are socially interactive with familiar entertainment and pop culture themes, and appeal to players of all ages. The games are being shown during New York Toy Fair at Javits Convention Center and Mattel’s Toy Fair Showroom.

    Scene It?® Deluxe Seinfeld Edition
    Beginning this fall, fans can re-live their favorite Seinfeld moments. Whether it’s “Man Hands” “Manssieres” or “Yada Yada Yada”, fans will enjoy on-screen puzzlers as they race around the Flextime game board and answer questions. The game includes classic clips from all nine seasons and enough trivia for “double dipping!”

    Scene It?® Deluxe Disney Channel Edition
    Disney fans can jump in with Izzy Daniels and rock out with Hannah Montana in Scene It? Disney Channel Edition. Clips from favorite Disney Channel TV shows and movies, including “That’s So Raven,” “Cory in the House,” “Wendy Wu,” and “Kim Possible.” The game features hundreds of trivia questions that quizzes players on all things Disney Channel.

    Scene It?® Disney Edition To Go! and Music Edition To Go!
    Play Scene It? anytime, anywhere with the new Scene It? Disney and Music Editions To Go! The game features compact travel tins which fold out into a game board and hold game pieces, as well as a DVD filled with real clips, trivia questions and on-screen challenges. Disney edition features classic characters, unforgettable songs and scenes from Cinderella, Aladdin, Toy Story and more. Music edition takes players on a journey spanning four decades of music and pop-culture, including artists like Johnny Cash, Madonna and Avril Lavigne.

NEW GAMES FOR 2008 Age Range Price Availability
Scene It? Deluxe Seinfeld Edition* 13 - Adult $39.99 Fall 2008
Scene It? Deluxe Disney Channel Edition* 6 - Adult $39.99 Fall 2008
Scene It? Disney Edition To Go! 6 - Adult $19.99 Fall 2008
Scene It? Music Edition To Go! 13 - Adult $19.99 Fall 2008
* Deluxe game edition with bonus trivia cards and tin case


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About Screenlife, LLC
Screenlife, LLC is a premier game company that’s bringing a new dimension to the way the world has fun. Screenlife is the creator and world’s leading developer of DVD games, including Scene It?, the number-one selling DVD game worldwide. Screenlife games feature patented Optreve® DVD Enhancement Technology and are available in nine languages, across 28 countries, and in more than 50,000 retail locations. A leader in entertainment licensing, Screenlife has established thousands of partnerships with major Hollywood studios, sports leagues and recording labels, as well as actors, athletes and musicians. Screenlife works with partners including Microsoft, NAMCO, and Comcast to create custom Scene It? content and games on the latest platforms including the Xbox 360, cell phones and video on demand. For more information about Scene It? and other Screenlife games, visit www.screenlifegames.com or call (866) DVD-GAME.

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, and Fisher-Price®, which also includes Little People®, Rescue Heroes™, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.