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Eye Clops

MALIBU, CA – February 17, 2008 – The EyeClops™ Bionic Eye topped many retailer and media Best Toy and Holiday Gift lists in 2007 in addition to its two Toy Of The Year (T.O.T.Y) nominations for Best Educational and Most Innovative. For 2008, JAKKS Pacific, Inc. (Nasdaq: JAKK) plans to debut new features and accessories for kids to discover the amazing world around them, including the EyeClops Night Vision and EyeClops BioniCam™ with multi-zoom lens, portability, memory features, and more!

EyeClops™ Night Vision provides kids young and old with an authentic night vision experience like never before. Powered by actual infra-red driven night vision technology, these goggles allow visibility up to 20 feet in completely dark environments. Take hide and seek to a whole new level! Find your brothers and sisters, friends and pets - in the dark! Ages 6+, Suggested Retail Price $79.99, expected to be available in Fall 2008.

The all new EyeClops™ BioniCam™, slated for Fall 2008, is the next generation of EyeClops and boasts three exciting new features. First, with a simple flip of a switch, kids can adjust the new multi-zoom lens for an eyepopping peek at the world in 100x, 200x or 400x magnification. And with BioniCam’s new portability feature, kids can now take EyeClops on-the-go: a color LCD screen and clip-on battery pack allows kids to view amazing discoveries right on the hand-held EyeClops unit, anywhere! And finally, a built-in camera and flash drive empowers kids to capture images and video of specimens and, with the included USB key, upload them to a computer to be printed, emailed, posted and shared.

In 2008, the EyeClops™ Bionic Eye evolves with a new, powerful feature to expand kids’ worlds: an adjustable multi-zoom lens with100x, 200x and 400x magnification. Examine a world of wonder by simply plugging into your TV with Jakks’ award-winning Plug It In & PlayTM technology…now with three times the fun! Ages 6+, Suggested Retail Price $49.99, expected to be available Fall 2008.

And the EyeClops BioniCam can still also be plugged into the A/V jacks of any standard television, allowing young explorers to see their discoveries right on their TV. Portable and recordable, the new EyeClops BioniCam has it all! Ages 6+, Suggested Retail Price $79.99, expected to be available Fall 2008.

Additional EyeClops products expected to hit shelves in 2008 include:

EyeClops™ Bug Vac accessory is a gentle vacuum that kids can use to safely collect small insects and miniature specimens in a secure chamber. Simply attach the chamber to the EyeClops™ Bionic Eye for a big look at small creatures. Works with all EyeClops™ models. Ages 6+, Suggested Retail Price $14.99, expected to be available in Fall 2008.

EyeClops™ Activity Packs allow kids to explore hidden micro-printed clues, riddles, and hidden pictures in these fun posters and maps, for use with the EyeClops™ Bionic Eye. Ages 6+, Suggested Retail Price $7.99, expected to be available in Spring 2008

“We are thrilled with the success of the EyeClops product,” said John Ardell, Senior Vice-President of Interactive, JAKKS Pacific, Inc. “The new features and accessories will allow kids of all ages to do even more with their EyeClops™ Bionic Eye and encourage them to go out in the world and explore. Here is a great example of using a simple technology, making it better, and turning it into a fun toy that families can use to have fun while learning about the world around them.”

For more information on the entire JAKKS Pacific’s EyeClops Bionic Eye line, please go to

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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
© 2008 JAKKS Pacific, Inc. All rights reserved.