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Play Along® continues to expand Puppy in My Pocket® with new Jungle In My Pocket™ pets

Pocket-Size Pets

Deerfield Beach, FL – February 17, 2008 – The adorable line of Puppy in My Pocket® pocket-sized pets has become one of today’s must-have brands for little girls who love animals and collectibles. At the 2008 American International Toy Fair, Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), will debut new Puppy In My Pocket line extensions including all-new playsets, trendy fashion items and new Jungle In My Pocket™ pets.

The Puppy in My Pocket line offers soft, adorable and realistic miniature pets to collect and wear. The line has grown to include Puppies, Kitties, Ponies and now Jungle In My Pocket – all branded collectively as Puppy in My Pocket & Friends™ pets. With many exciting introductions expected to be in stores for 2008, girls can continue to build their collections into an entire world of adorable pocket-sized pets!

Things are about to get WILD as Jungle In My Pocket™ pets join the Puppy In My Pocket & Friends line this fall! New jungle animals will hit shelves in the US version of MEG's phenomenal line, which has already been a huge success in Italy and the UK and is expanding throughout Europe! The adorable pocket-sized jungle pets include monkeys, tigers, zebras, elephants and pandas – all the wild animals little girls love! This brand new extension to the Puppy In My Pocket & Friends line will be available in the Little Homes collection and in playsets. Ages 4+, Suggested Retail Price $6.99 - $29.99

The Puppy In My Pocket & Friends™ Wild Waterfall Playground gives Jungle In My Pocket pets – and their puppy, kitty and pony friends – a new tropical place to play! The playset features a waterfall, a sky-high gondola ride, two slides, and a cliff-hanging swing! When the pocket-sized pets are ready for some relaxation, they can take a boat ride back to their tropical tiki hut. The Wild Waterfall Playground also comes with 4 exclusive pocket-sized jungle animals. Ages 4+, Suggested Retail Price $29.99

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About MEG™
MEG™ is an El Segundo, California-based product development, manufacturing and licensing company, specializing in children’s character lines, toys and licenses. In addition to Puppy, Kitty, Jungle and Monster In My Pocket® , some of MEG’s other innovative brands include Stink Blasters®, Scent Stars® and Scent Stars Wearables.®, which have been licensed and distributed in over 40 countries worldwide. For more information about MEG, visit

About Play Along®
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including classics like Cabbage Patch Kids® and Care Bears®, as well as new favorites like Disney Channel’s Hannah Montana and The Cheetah Girls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
© 2008 JAKKS Pacific, Inc. All rights reserved.