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Kids Turn Toy News

JAKKS Pacific Secures Duff Goldman from Ace of Cakes for Girl Gourmet® Cake Bakery Line

Girl Gourmet® Cake Bakery Line

MALIBU, Calif. --(Business Wire)-- Feb 26, 2009 JAKKS Pacific, Inc. (Nasdaq:JAKK) announced a licensing agreement today with the Food Network and CAA for the television show Ace of Cakes and world renowned celebrity baker, Duff Goldman, host of the popular primetime show. Duff will be featured on JAKKS’ new Girl Gourmet® Cake Bakery product line. JAKKS continues to innovate in the food play category with the Girl Gourmet™ Cake Bakery, the sweet sequel to the award-winning Girl Gourmet Cupcake Maker, which was nominated for the Activity Toy of the Year Award. With the Girl Gourmet Cake Bakery young chefs can create elaborate mini 2-tiered fondant cakes after baking them for just 30 seconds in the microwave.

“I am excited to work with JAKKS Pacific and be a part of the Girl Gourmet Cake Bakery line to introduce kids to the world of baking and all the cool, creative ways kids can express themselves,” said Duff Goldman, who bakes and creates cakes that defy explanation on his hit series, Ace of Cakes, seen every Tuesday and Thursday night on Food Network. “Now young bakers can pretend to be just like me and make beautiful fondant cakes for their friends and family, but without all the mess that I make! I wish we had this product when I was a kid!”

Jennifer Richmond, SVP of Licensing and Media, JAKKS Pacific, said JAKKS recognized Goldman as the perfect partner for the Girl Gourmet Cake Bakery.

“We knew Duff Goldman would be the perfect partner for the Girl Gourmet Cake Bakery because he really took extreme cake making to a whole new level with Ace of Cakes,” said Richmond. “We love encouraging kids to push the limits in the kitchen and think they’re going to have fun creating elaborate and wacky fondant cakes just like Duff.”

With the Girl Gourmet Cake Bakery, young bakers can whip up delicious mini 2-tiered fondant cakes with minimal mess! Just add water to one of the delicious cake flavors, stir and pour into the double cavity cake molds, and then place into the microwavable safe container and microwave for 30 seconds. No hot ovens involved! Next add water to one of the colorful fondant mixes, stir and roll out onto the non-stick mat. Remove the cakes from their molds once they have cooled and cover the cakes with sweet fondant. Finally, place the mini masterpiece on the decorating turntable, and create away – just like Duff does -- using the air powered gel decorator gun! Add candy garnishes included in the set for a beautifully finished 2-tiered mini fondant cake! Ages 8+, Suggested Retail Price $34.99

The Girl Gourmet Cake Bakery ingredients are gluten and wheat-free, trans-fat free, and are produced in a nut-free facility in the U.S. Many children who suffer from Celiac and nut allergies are now able to safely participate in the art of baking with Girl Gourmet.

JAKKS is expected to launch the Girl Gourmet Cake Bakery product line at major retailers nationwide in the Fall. For more information on the entire Girl Gourmet line, visit www.mygirlgourmet.com.


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About Food Network
FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network and Web site that strives to be way more than cooking. The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel - while also expanding its repertoire of technique-based information. Food Network is distributed to more than 98 million U.S. households and averages more than 9 million unique Web site users monthly. Food Network programming is available internationally in more than 150 countries. Food Network is headquartered in New York, and maintains offices in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, Tenn. Scripps Networks Interactive (NYSE: SNI), which also owns and operates HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com) and Fine Living Network (www.fineliving.com), is the manager and general partner.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world. JAKKS’ diverse portfolio includes Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories, sold under various proprietary brands including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™, EyeClops®, Girl Gourmet™, Plug It In & Play TV Games™, Kids Only®, Tollytots® and Disguise®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney, Nickelodeon, Warner Bros., World Wrestling Entertainment, Ultimate Fighting Championship, Graco® and Cabbage Patch Kids. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.

© 2009 JAKKS Pacific, Inc. All rights reserved.