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Kids Turn Toy News


New green start™ Books & Toys Inspire Children To Love The Natural World.

Norwalk, CT (July 19, 2010) – In the beginning, when babies are just a few pounds and a few inches, moms focus on the big stuff – feedings, furniture and a fuzzy friend or two. But as their little personalities develop,it’s also time for toddlers to acquire stimulating books and games. Moms who want the best for their childrenand are also concerned about the environment their youngsters are growing up in will give a green light tothe new collection from innovativeKids called green start™.

Designed for ages 18 months to 6 years old, the green start™ series is designed to help give very young children an awareness of the natural world and an understanding of how people are interconnected with everything around them. innovativeKids believes that by giving preschoolers a green start, it will be that much easier for them to incorporate environmentally friendly practices into their everyday lives as they grow.

The look and feel of the books and toys tells kids and grownups that this is something special. Each earthfriendly product is made from 98% post-consumer recycled materials and is printed with eco-friendly ink.

Each hardcover book's simple, non-fiction content inspires children to love and respect the natural world, and the parent spread at the back of each book shows how easy it is to practice (and teach!) earth friendly habits right at home. Just as important, innovativeKids knows that families today have limited budgets so they designed this line to be priced accordingly.

The green start series has created a buzz among the mommy bloggers and consumers who have discovered them online at and at major retailers like Borders and Barnes & Noble.

“I found some green start board books and fell in love. I bought two for my classroom of toddlers. They loved reading them because they connected with the pictures of the kids. They would point to them saying, "that's me" or, "that's Danny." Each child in the book represented a different child in our class. In the book about planting a garden, it says, "I pick it and eat it. The children would pick the fruit and pretend to eat it out of the book! I am thrilled to see this line of books expanding and I am eager to share the floor puzzles with my now two-year-old class. I can't wait to order everything in the Green Start line for our center.” -- Laurel L, Teacher

Farm Friends or Little Dinosaurs Wooden Puzzles Listed below is a sampling by age of the many books, giant puzzles, plush sets, book sets and gift wrap – new for 2010 -- now on store shelves. All puzzles now include a handy storage and carry case that mean no more lost pieces:

Ages 18 months and up:

Farm Friends or Little Dinosaurs Wooden Puzzles • $9.99
Packaged in a carry-along case, these bold puzzles are made with wood from sustainable forests. Each puzzle stimulates emerging skills needed for reading, math, writing, problem solving and more! The sturdy, raised puzzle pieces are perfect for little fingers to grasp. Each animal is comprised of a two-piece image that rests in an individual well with strong visual support underneath.

Ages 2 and up:

Little Animal or Little Learning Book Towers • $14.99
These tote-able towers get the ahhh-dorable reaction every time! Ten chunky books that can be stacked or stored make a few quiet minutes a learning lesson. In Little Animals, parents can read aloud a rhyme about a monkey or kangaroo or lion. In Little Learning, preschoolers will discover opposites, colors, shapes and essential everyday concepts.

Little Helpers or Animals Everywhere Books Little Helpers or Animals Everywhere Books • $6.99
The gentle concepts of these books inspire children to love the natural world. Little Helpers shows them that little things done every day can make a big difference in helping our Earth. In Animals Everywhere, toddlers can learn that animals live on snowy mountains, dusty deserts and hidden away in the forest. Other titles include Baby Animals, One Tree, In the Garden and The Five Senses.

Ready, Set, Go or Little Princess Wooden Puzzles • $9.99
Four mini jigsaws are each divided into four colorful pieces. There’s a train, plane, truck and a boat in Ready, Set, Go and young princesses with crowns and wands in four colorful scenes in Little Princess.

Ages 3 and up:

Under the Sea Giant Floor Puzzle • $14.99
35 oversized pieces are easy for little fingers to assemble the giant floor puzzle together. Discover what’s swimming deep in the ocean! Packaged in a reusable totebox. Put all the pieces together to uncover a dazzling underwater scene. Also available in ABC Animals or Number Hunt or Puppy-Palooza or On the Farm or My Dollhouse.

Storybook and Plush Box Sets Storybook and Plush Box Sets • $9.99
Collect them and protect them! Each of these adorable box sets includes a huggable, snuggable, 100% earth-friendly plush organic cotton animal stuffed with recycled pop bottles (!) and an illustrated storybook. There’s Little Panda, Little Polar Bear, Little Elephant and Little Gorilla – each packaged as a storybook and 3-inch plush box set. Read each book to learn about these amazing endangered creatures.

Mighty Mixer or Busy Butterfly Wooden Puzzles • $9.99
One big central theme is divided into 14 pieces with only black-line outlines underneath to guide young puzzlers. This puzzle is a little more challenging than those innovativeKids designed for 2-year-olds, but stays very supportive for a fun I-can-do-this activity.

These new green start products join the family of products in this brand introduced in 2009 that have been well-received by retailers and consumers alike. The green start Book and Puzzle Sets (In the Rainforest and Deep Blue Sea) and green start Book and Game Sets (Mamas and Babies and Numbers in Nature) at only $9.99 each are a great value and offer great play value. The Book and Puzzle Sets include 20 chunky pieces with a simple design for tiny fingers, and come in a reusable totebox for storage. The Book and Game Sets include a heartfelt illustrated board book and 20 chunky game cards perfect for memory match, go fish, sorting and more.

It’s A Wrap! It’s A Wrap!
These beautiful, unique gift wrap kits contain everything needed to add the perfect finishing touches to any special gift. Made entirely of earth-friendly materials, each set includes two sheets of wrapping paper, two rolls of raffia, and four cards, all in coordinating patterns. Priced at $7.99, choose from four patterns: Backyard Babies, Butterfly Kisses, Pandamonium and Love ‘n Peace.

Now in its 10th year of stimulating young minds, innovativeKids hopes their newest green start program will garner the national awards they’ve already accumulated including Dr. Toy, Creative Child, iParenting Media Awards, Independent Publisher Book Awards, New York Book Show Awards, Parents’ Choice Awards, The Lion & Lamb Project, Mom’s Choice Awards, NAPPA and named a 2007 Working Mother Best Small Company by Working Mother Magazine.

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About innovativeKids
innovativeKids celebrates its 10th birthday and continues its mission of bringing the best of fun and learning to children around the world. innovativeKids creates unique books, games, toys and puzzles for kids birth to 12 with the belief that having fun is the best way to learn-- and more fun means more learning! Visit them at to learn more about their hands on minds on products.