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Kids Turn Toy/Gaming News

COMPEDIA AND LAZYTOWN TEAM UP TO DEVELOP TWO INTERACTIVE GAMES

New PC Games to Hit Shelves Spring 2009 Lazy Town


New York, NY, USA (August 18, 2008) – Compedia, an industry leader in the international edutainment games market, today announces its partnership with LazyTown, a leading entertainment media company. Through the deal, Compedia will develop and launch worldwide two new educational based LazyTown CD-ROM.

Created originally as a book property, LazyTown has since been nurtured into a household name worldwide, with business including publishing, home entertainment, music, live theatrical shows and a radio station. LazyTown, the television series, is aired in 118 territories worldwide including Nick Jr., YTV, CBeebies, RTP2, ABC1, Super RTL, and Televisa.

LazyTown is the only global brand in the world dedicated to children’s health. The LazyTown CD-ROMs, aimed at children aged 4-8 years, features interactive games designed to engage, entertain and motivate kids to make healthier choices in their everyday lives.

Each game features high quality graphics and is packed with engaging activities, charming songs, and rewards that will challenge and motivate children, making the learning experience great fun.

Guđmundur Magnason, Managing Director, LazyTown Entertainment, said, "It is important to LazyTown’s brand building that we work strategically to work with the best team of partners, for what we believe is the only brand that is fully dedicated to kids' health. We are therefore delighted to announce our partnership with Compedia, and are very confident that we have found the best possible partner for the LazyTown lifestyle brand."

Shai Newman, Executive Director, Compedia commented: “We are very excited to launch new LazyTown® games on CD-Rom. These titles will allow many kids to enjoy the fun of Learning. Compedia is delighted to partner with LazyTown Entertainment to bring quality family-friendly games to the market”


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About LazyTown Entertainment
LazyTown is the only global entertainment brand which is dedicated to children’s health. Created originally as a book property (Go, Go LazyTown!) in 1995 by Magnus Scheving, an athlete of international stature, entrepreneur, producer and director, LazyTown has since been nurtured into a household name worldwide, with businesses including publishing, home entertainment, music, live theatrical shows and even a dedicated radio station. LazyTown; the television series was aired in 2004 and is now available in 53 episodes which have been sold to over 118 territories worldwide. For more information visit www.lazytown.com

About Compedia
Established in 1988, Compedia Ltd. (www.compedia-usa.com) is one of the leading international developers and publishers of educational interactive content for the multi-platform global market. Compedia has over 18 years of experience in developing and publishing of interactive content, including projects for Microsoft-TV and Nintendo. The company is active in the retail market (CD ROMs), Educational Bids, and Broadband educational channels. Compedia’s products are sold in 42 countries and in 35 languages.