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Kids Turn Toy News

Schleich Anniversary Book Schleich Celebrates 75 Years of Helping Kids 'Just Imagine'

Imagine a world where fairies and elves dance about while knights in shining armour duel and pigs not only fly, but have zebra-stripes!

OTTAWA, Ontario, Sept. 8 /PRNewswire/ -- In the imaginative play world perfected by international leader Schleich, children invent wildly creative scenarios around the realistically-detailed figures in the company's broad product assortment. This year, Schleich celebrates imaginative play with their 75th Anniversary promotion, held in conjunction with retailers nationwide. This September, participating retailers will feature Schleich Airplanes in specially-marked boxes with the 75th Anniversary jubilee symbol. The box also includes a voucher to redeem a collectible FREE and EXCLUSIVE zebra-striped figure—a pig, giraffe, penguin or kangaroo. These 75th Anniversary figurines will not be available at retail. Supplies are limited and are available only through the specially-marked Schleich Airplane packages.

"We are excited to share our 75th Anniversary celebration with our North American customers," states Mary Ludovico, Director of Marketing for Schleich North America. "We believe that today's global parent is embracing the qualities of imaginative play and recognizes the true play value of the world of Schleich. This is a major reason why we are communicating the history and longevity of the brand to our customers, so they can share in our anniversary celebration with us."

Alexander Schonfeld, Head of Global Brands and Marketing, states, "Since Schleich began manufacturing toys many decades ago, the company's core values have never wavered. Our toys are truly global and require no instructions or set up. What's more, children across the world instinctively know how to play with them, meaning that with Schleich, anywhere really is a playground."

As part of this special occasion, there are 75th Anniversary games online at www.schleich-s.com – games where one can train their memory, prove their skill or save the hungry zebra. Play and register to win one of 75 prizes, including a Wild Life Play Set.

For more information about Schleich, the 75th Anniversary promotion and Schleich's quality products, visit www.schleich-s.com or call 1-888-269-0826.


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About Schleich
The company, founded 75 years ago by Friedrich Schleich in Schwabisch Gmund, is one of the largest toy manufacturers in Germany and a leading provider of original play concepts internationally. The famous toy figurines from Schleich are sold in over 50 countries and have found their way into children's rooms all around the world.

As a global player with Swabian roots, today the company is majority owned by the European investment group HgCapital. Other shareholders are the two managing directors Paul Kraut and Erich Schefold.

SOURCE Schleich North America