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Kids Turn Toy News

GIVE A HO-HO-HO TO MAUKILO: THE ONLINE EUROPEAN TOY CHEST OF GIFT IDEAS

Maukilo Maukilo.com Stocks Over 1500 HABA Toys Plus the Best of European & American Playthings So Parents Buy Once, Kids Play Forever!

Skaneateles, NY (September 30, 2010) – Pssst, here’s a shoppers’ secret if you’re a Secret Santa! Anyone can shop at this incredible store called Maukilo that sells the kind of toys you treasured when you were a kid – before technology, cords and chargers. It’s open 24/7 but only online at www.Maukilo.com. Poking around the website, parents and grandparents are continually amazed at the array of expertly made, heirloom-quality toys from the finest European and American craftsmen. Designed for babies to big kids, it’s like a global treasure chest of the finest wooden puzzles, games, books and playthings.

Big box stores just can’t offer the “wow” factor of a high-quality beautiful wooden wheely bug, HABA’s newborn guardian angel or Baufix construction sets, a favorite in Europe. At Maukilo, toys are not only well made, but made to exceed safety standards. The toy store’s goal is to provide playthings that are made to last, so that any toy can withstand the test of time.

“In today's throw-away world, it is refreshing,” Maukilo.com graciously explains, “to experience such a healthy demand for high quality, long lasting, and beautiful products. It is due to our loyal and enthusiastic customers that our website continues to grow and evolve.”

Once online, shoppers can browse for toys by theme: try pirates, bugs or dinosaurs. Or shop by category: pretend play, outdoor toys, and room décor. And bargain hunters will be delighted to see, yes, the outlet section where consumers can save 10-85% off – even on just-arrived merchandise! When in doubt, click on the 100 Bestsellers, already proven as the perfect toys by previous spoiling Aunties and Secret Santas!

Where did the name Maukilo come from? It’s in honor of a pussycat called Maui. Today Maukilo.com is owned by HABA, a renowned German toy company, and shares a warehouse with HABA in Skaneateles, New York. Because of this partnership, Maukilo.com is able to offer more than 1,500 HABA items, the widest selection of HABA products in the U.S. Maukilo rounds out its assortment with other wonderful brands, all of which meet the company’s motto: “Buy once. Play forever.”

Listed below are Maukilo’s recommendations for holiday best bets, arranged by category:

HABA’s Toni and Tine Guardian Angel SOFT AND CUDDLY

    HABA’s Toni and Tine Guardian Angel • $22.49 • Ages: Newborn+
    This adorable 9-inch angel watches over baby from the crib, the stroller or propped on a nursery shelf. From HABA’s new Pure Nature line of plush toys, these angels are made of high quality, organically farmed cotton with a soft polyester filling (preferred stuffing because it allows for fast and thorough drying to avoid mold.). Choose the pink Tine or blue green Toni.

    BlaBla’s Basil Bunny Knit Mini • $33.99 • Ages: 1+
    Snuggable and oh-so-sweet is this 12-inch bunny handknitted by Peruvian artisans. Striped bunny with floppy ears is 100% natural cotton with non-toxic dyes. Its polyester filling is slightly under stuffed for that cuddly feel.

    BlaBla Lulu Flower Mini • $33.99 • Ages: 1+
    Handknitted by Peruvian artisans, this 12-inch dolly showcases all of the colors of the garden. Made of 100% natural cotton with non-toxic dyes. Its polyester filling is slightly under stuffed for perfect hugs and awaited kisses.

CREATIVE CONSTRUCTION

Baufix’s Cruiser Construction Kit

    HABA’s Technics Wooden Blocks • $70 • Ages: 3+
    Ignite young imaginations with this 26 pc starter set which includes solid beech wood blocks made in Germany. The ingenious easy stick orange clamps keep the blocks together and then thanks to the clamp on wheels, converted into various vehicles. Ideal for creative builders. Also available in a large, 49-piece set for $100.

    HABA’s Arranging Game Corner to Corner • $36.29 • Ages: 3+
    From corner to corner there are a total of 62 beech wood tiles that can be arranged in endless possibilities. Made in Germany with 100% non-toxic water-based stain, these colorful titles can line up in a flat pattern to make say, a house with windows, or upright for a towering masterpiece. Knock them down and start again. Various designs on the box are sure to stimulate imaginations!

    Baufix’s Cruiser Construction Kit • $24.95 • Ages: 3+
    What fun to open the box and spill out 66 wooden pieces, including screws and connector cubes that will soon become a cruiser. Baufix construction sets, made in Germany, have been a favorite toy in Europe for many years. Besides the joy of assembling each piece, children develop fine motor skills and develop logical thinking. All parts and tools are built to withstand years of use and construction fun.

    Calafant’s Castle Rosegarden Palace Creative Cardboard • $14.99 • Ages: 4+
    Build it…Decorate it…Play with it! Start with pre-punched, sturdy, white recycled (and recyclable) cardboard and 12 markers and create your own castle. Children gain a strong sense of accomplishment and pride as they build and create their own toys. Plus little ones improve their fine motor skills; encourage independent thinking and a healthy self-esteem. Final product measures 10” x 10” x 10”. Also comes in a Dragonrock Castle version (same size, age and price). Makes a great activity for snow days.

GAMES
    HABA’s Fleeting Foxes HABA’s Memo My Toys • $26.99 • Ages: 2+
    20 illustrated beech wood blocks become a memory game for 2-4 children. Turn the pieces over one by one to find its twin. Instructions suggest two fun games for building memory skills no matter what your age! Made in Germany.

    HABA’s Bingo Animal Kids • $26.99 • Ages: 2+
    Here’s a purr-fect twist on the game of bingo – calling all animals. Six cardboard picture cards allow up to 6 family members to play. 24 beech wood titles are illustrated with smiling 2-footed, 4-footed and winged creatures. Includes a game variation for older siblings. Made in Germany.

    HABA’s Police Alarm! • $34.99 • Ages: 6+
    Oh no! While the robber tries to crack the safes by rolling the dice, the police are busily moving from place to place trying to catch the crooks! Who will have the instincts and skillfully steer the magnetically driven police car around the board maze to the correct crime site? This magnetic game of skill includes cardboard and wooden pieces. For 2-4 zippy crook hunters.

    HABA’s Fleeting Foxes • $17.99 • Ages: 5+
    There's total bedlam down on the chicken farm! The feisty foxes can think of nothing better to do than chase the poor chicken in a crazy competition! Each player tries to be the first fox to catch up with the hen. A bit of luck with the dice and the right strategy will soon decide whether one's fox noses ahead and can snatch a hen. This dice game includes cardboard and wooden pieces. For 2-4 players.

    HABA’s Where is Leo • $11.99 • Ages: 5+
    Leo the lion is running loose and 2-4 players must search quickly to find him. Terrier Theo sets off to look for him. He tracks Leo down by asking each of the animals where they have last seen the dangerous lion who escaped from his cage.

LET’S GO!

    HABA’s Shopping Cart Caddy Small Wheely Cow • $59.99 • Ages 18 months+
    This original idea from Australia is an instant hit with boys and girls who want to go, go, go but need a little support. Kids can sit on the cow or push with their legs or use it as a walker. It spins easily! Wheelies come in bug, bee or cow design and are made from quality and non-toxic materials built to last. Resistant to the inevitable little accidents, easy to clean. Plus it’s padded with a 1-inch layer of soft sponge. Measures 15” to the top of the handle and the seat is 9” high. A Large Wheely Cow is also available, which measures 18” to the top of the handle with a seat that’s 10” high, for $69.99 and ages 3+.

    HABA’s Shopping Cart Caddy • $124.19 • Ages: 3+
    This beautiful birch wood shopping cart, accented in bright green and blue, rolls smoothly and has enough space for everything that dollies or stuffed animals might need. Role-play and be like mommy, taking dolly, seated, up and down the store aisles. Rubber tires make rolling around a quiet pleasure. Made in Germany. Measures 22 x 12 x 23 inches. Winner of the coveted Oppenheim Toy Portfolio 2010 Platinum Award.

    HABA’s Pushing Car • $170.00 • Ages: 1+
    A perfect example of heirloom quality craftsmanship, this pushing car and walking wagon has all sorts of added surprises. Toddlers can grasp the beech wood frame/handle to pull themselves up on their feet and get a firm grip. Handle adjusts from 22" to 23" inches high. There’s a cushy seat for a favorite teddy. And a striped pocket that can be pulled away in a snap for whatever Junior needs to venture around the house!


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ABOUT MAUKILO
Maukilo.com got its start in 2000 when a German-born woman, Alexandra Goedrich, couldn’t find any of the toys in this country that she herself enjoyed as a girl. So she started an ecommerce site specializing in the sale of European toys. The business quickly outgrew her small California apartment, as Americans discovered (and in some cases, rediscovered) brands including Sigikid and HABA. Now, Maukilo offers a wide selection of wooden and PVC-free plastic toys and games from more than 40 European and American-based companies.

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