THE SCENE IT?® HARRY POTTER™ DVD GAME FUELS FAN EXCITEMENT IN PREPARATION FOR THE FOURTH
HARRY POTTER™ FILM
New DVD Game Features Trivia, Images and Clips from the First Three Harry Potter™ Movies and Includes Select Content from the Highly Anticipated Harry Potter and the Goblet of Fire
EL SEGUNDO, Calif. (Nov. 7, 2005) – As Harry Potter™ fans prepare to rush theaters across the country to catch the fourth film adaptation of J.K. Rowling’s popular Harry Potter novel series, Harry Potter and the Goblet of Fire on Nov. 18, they can test their Harry Potter knowledge in advance with the most magical Scene It?® DVD game yet – Scene It?® Harry Potter DVD Game. From Mattel, Inc. (NYSE:MAT); Warner Bros. Consumer Productsand Screenlife, LLC, creator of Scene It?® The DVD Game™, this latest edition bolsters the award-winning lineup of Scene It?® DVD games.
Scene It?® Harry Potter™ enchants fans ages 8 to adult with board game play
that includes DVD entertainment featuring hundreds of images and movie clips, and over
a thousand questions from Harry Potter and the Sorcerer’s Stone (2001), Harry Potter
and the Chamber of Secrets (2002), Harry Potter and the Prisoner of Azkaban (2004) and
Warner Bros. Pictures’ latest feature film in the Harry Potter franchise, Harry Potter and
the Goblet of Fire (2005).
“Scene It? The DVD Game continues to amuse and delight fans of pop culture,”
said Karen McTier, executive vice president, domestic licensing, global toys, publishing
and themed entertainment for Warner Bros. Consumer Products. “Partnering with Mattel
and Screenlife on this extremely entertaining game provides us with an exciting platform
to bring the magic of Harry Potter to life by marrying the fun of classic board games with
the cleverness of interactive technology.”
“Scene It? Harry Potter continues Mattel’s long-standing relationship with
Warner Bros. Consumer Products and the Harry Potter franchise,” said Phil Jackson, vice
president, marketing, games and electronics, Mattel Brands. “We are thrilled to continue
to expand the Scene It? portfolio with such a beloved property, and believe this will be a
true holiday ‘must-have.’”
“The Harry Potter franchise is one of the hottest entertainment brands in history,”
said Dave Long, co-founder and CEO of Screenlife. “The charm of Harry Potter coupled
with the popularity of Scene It? games is the ultimate entertainment pairing that offers
movie fans, families and kids exciting play after play.”
The game includes everyone’s favorite characters – from Harry Potter, Ron
Weasley and Hermione Granger, to Hagrid and Professors Dumbledore, McGonagall and
Snape, as well as magical creatures like Dobby, Norbert and Buckbeak – with hundreds
of Harry Potter film visuals, stars, images and challenges. Cards with questions in three
unique categories (Hogwarts, Wizarding World and Muggles) and All Play puzzles, such
as Colin’s Camera, Hagrid’s Hut and the Polyjuice Puzzle, craft a magical game
experience for friends and families alike.
Players race around the game board answering a multitude of Harry Potter moviebased
questions like, “What spell does Hermione use to fix Harry’s glasses?” or “How
many eyes does The Monster Book of Monsters have?” or “What charm repels a
Boggart?” The high-speed game tests players’ knowledge of the Harry Potter series
through observation, memory, word play and puzzle solving. With Screenlife’s Optreve®
DVD Enhancement Technology, Scene It?® Harry Potter™ selects DVD puzzles at
random to keep the game unpredictable and eliminate repeats. A Flextime® game board
allows for short or extended game play, and the game comes with four collectible metal
tokens, 160 question cards and 30 House Point cards.
Scene It?® Harry Potter™ is available nationwide at a manufacturer’s suggested
retail price of $39.99.
About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design,
manufacture and marketing of toys and family products, including Barbie®, the most
popular fashion doll ever introduced. The Mattel family is comprised of such bestselling
brands as Hot Wheels®, Matchbox®, American Girl® and Tyco® R/C, as well
as Fisher-Price brands (www.fisher-price.com), including Little People®, Rescue
Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With
worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000
people in 42 countries and sells products in more than 150 nations throughout the
world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the
leading licensing and retail merchandising organizations in the world.
About Screenlife, LLC
Screenlife, LLC is the creator and world’s leading manufacturer of DVD games.
Screenlife products are powered by Optreve® DVD Enhancement Technology.
Screenlife’s Scene It? branded games are available in five languages, across 14
countries, and in more than 40,000 retail locations worldwide. A leader in
entertainment licensing, Screenlife has secured thousands of partnerships with the
major Hollywood studios, sports leagues and recording labels as well as actors,
athletes and musicians. For more information about Scene It?, visit www.sceneit.com
or call (866) DVD-GAME.
EL SEGUNDO, Calif. (Nov. 7, 2005) – As Harry Potter™ fans prepare to rush theaters across the country to catch the fourth film adaptation of J.K. Rowling’s popular Harry Potter novel series, Harry Potter and the Goblet of Fire on Nov. 18, they can test their Harry Potter knowledge in advance with the most magical Scene It?® DVD game yet – Scene It?® Harry Potter DVD Game. From Mattel, Inc. (NYSE:MAT); Warner Bros. Consumer Productsand Screenlife, LLC, creator of Scene It?® The DVD Game™, this latest edition bolsters the award-winning lineup of Scene It?® DVD games.