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Kids Turn Gaming News

LITTLEST PET SHOP Spring for the Nintendo DS Hops onto Retail Shelves

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REDWOOD CITY, Calif. --(Business Wire)-- Mar 03, 2009 The Play Label of Electronic Arts, Inc. (NASDAQ:ERTS) today announced the release of LITTLEST PET SHOP™ Spring video game for the Nintendo DS™. The latest in the line of highly successful LITTLEST PET SHOP video games for girls ages 6 to 10, LITTLEST PET SHOP Spring is the perfect addition for girls who want to expand their LITTLEST PET SHOP collection.

“LITTLEST PET SHOP Spring is the latest addition to EA’s successful video game lineup based on the hip toy brand for pre-teen girls,” said Chip Lange, General Manager and Vice President of EA Hasbro. “LITTLEST PET SHOP Spring offers a new array of pets, accessories, play areas and mini games just in time for Easter baskets and spring break trips.”

Inspired by Hasbro’s popular girls’ toy brand, LITTLEST PET SHOP Spring includes all of the favorite activities from the previous LITTLEST PET SHOP Nintendo DS versions, plus brand new content and features unique to this latest release. In addition to playing with six new pets exclusive to LITTLEST PET SHOP Spring, including a Lop Ear Bunny, a Fox, a Jack Russell, a Dwarf Bunny, a Porcupine, and a Kitty, girls can now explore a new, spring-themed environment that features new play areas. Girls can also make sure their pets head into spring in style by outfitting their pets in the latest seasonal fashions with new accessories. Additionally, with LITTLEST PET SHOP Spring, girls can play up to 20 mini-games, including four new games -- Snack Sort, Volley Paws, Remember Me, and Fruit Fling.

“The release of LITTLEST PET SHOP Spring continues to build upon girls’ admiration for the brand and digital play experience,” said Mark Blecher, Senior Vice President and General Manager of Digital Media and Gaming at Hasbro. “The creative and fun content combined with the popularity of the Nintendo DS platform has proven to be a winner among girl gamers.”

Pricing, Rating & Availability

LITTLEST PET SHOP Spring for the Nintendo DS carries a MSRP of $29.99. It is currently available at major retailers and is rated “E” for Everyone. For more information, visit littlestpetshop.ea.com.


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About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS FreestyleTM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About Hasbro
Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2008 Hasbro, Inc. All Rights Reserved.

EA, EA SPORTS, and EA SPORTS Freestyle, and Pogo are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. LITTLEST PET SHOP is a trademark of Hasbro Inc. and is used with permission. Nintendo DS and the Wii are trademarks of Nintendo. All other trademarks are the property of their respective owners.