LEGO® UNIVERSE TO LAUNCH OCTOBER 2010|
MMOG with Creative and Building Focus Available for Preview at Warner Bros. Interactive Entertainment E3 Booth, South Hall #2401
BILLUND, DENMARK – JUNE 15, 2010 – The LEGO Group today announced that LEGO® Universe will launch this October in the US, UK and Western Europe. The first MMOG (massively-multiplayer online game) based on the LEGO play experience, LEGO Universe will offer early access to LEGO fans – the “Founders” – starting October 12th, and will officially launch on October 26th.
The Founders release makes LEGO Universe available to LEGO fans before the official launch, with the game sold exclusively through LEGO channels including LEGO Stores, LEGO Online Shop and LEGOLAND. On October 26th, the MMOG will officially launch through all retail channels via a distribution partnership with Warner Bros. Interactive Entertainment. Planned for global release, LEGO Universe will be rolled out to additional territories after the initial launch.
E3 visitors are able to preview LEGO Universe in the Warner Bros. Interactive Entertainment booth at the Los Angeles Convention Center, South Hall #2401. The new content unveiled at E3 centers on the game’s building and behaviors features, which enable players to create anything they can imagine, and bring it to life with a basic programming language.
“Our vision is to provide LEGO fans of all ages with a whole new quality play experience and creative platform, and LEGO Universe will open up exciting new opportunities for fun and expression this October,” said Henrik Taudorf Lorensen, Vice President, LEGO Digital, the LEGO Group. “The dedicated LEGO fan community has contributed to the development of LEGO Universe since the start of the project, and we show our appreciation with the early Founders release.”
LEGO Universe will be available for PC and Mac, with the Mac version enabled by TransGaming's (TSX-V: TNG) Cider™ Portability Engine.
To learn more about LEGO Universe, please visit www.LEGOuniverse.com
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About The LEGO Group
For more information on the LEGO Group, please visit www.LEGO.com
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.